Freelancer profile translated to English.
Back to original languageAbout Hugo
⚠️ I design and manage acquisition advertising strategies on Google Ads and Meta Ads for clients who want a truly measurable return on investment. ⚠️
+5 years of experience, holding an MBA in WebMarketing Strategy and a Grande Ecole Master's degree in Marketing (PGE), I work with ambitious VSEs, SMEs, and entrepreneurs who are looking for a true strategic partner —someone who can understand their business challenges before touching a single campaign parameter.
In parallel, I leadLa Nouvelle Stratégie**, my digital strategy agency based in Strasbourg, with which I have supported **over 75 clients in the last 4 yearsin sectors as varied as real estate, beauty, training, B2B, e-commerce, and personal services.
What sets me apart?
I don't sell mass campaign management.Each mission begins with a strategic diagnosis, a deep understanding of the market, and the client's business objectives. Only then do I structure the campaign architecture, audience segmentation, conversion funnels, and optimization levers — tailor-made, without templates.
My technical mastery is complete:
- All digital advertising platforms and their configuration (Meta, Google, Tiktok, Linkedin)
- Website and landing page creation
- Tracking integration
- Analytics data interpretation
- CRM and sales pipeline management
- Automation integration
- Advertising creation
This technical skill is always at the service of a clear strategic vision.
I work with clients who have real ambitions and who already master their figures. My role is to integrate well-thought-out, well-built campaigns, managed with rigor over time. With a certain return on investment.
French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- NinjaStormLead AcquisitionVIDEO GAMES AND ANIMATIONApril 2026 - Today (4 months)Colmar, FranceIncrease attendance and ticket sales for the opening of a cultural venue through Meta Ads campaigns.
- Multi-campaign Meta Ads strategy
- Coordination with partner agency
- Regular performance reporting
- Improvement of tagging and conversion tracking
- Amyor InstitutMarketing Director - AcquisitionHEALTH AND WELLNESSJanuary 2026 - Today (7 months)Strasbourg, FranceBuild a regular flow of appointments for an institute specializing in hair treatments through Meta Ads and Google Ads campaigns.
- A/B testing of visuals and creative approaches
- Semantic optimization
- Improvement of the conversion funnel (landing page, lead capture tool)
- Pipeline management with the company (via Airtable)
- Mon Wedding GuideMarketing Director - Creation of a digital product and its ecosystem + acquisitionSeptember 2025 - Today (11 months)Sell a complete digital wedding planning guide to an audience of future newlyweds via Meta Ads.
- SMA campaign design,
- Creation and testing of different advertising formats (carousels, static images, videos),
- Targeting of wedding-intent audiences.
- Creation of a complete multi-page funnel (System IO) + Purchase and training modules
- Brand image and annex creation
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Education
- MBA WebMarketing and Communication StrategiesVisiplus2022Formation Experte sur tous les segments phares du Web Marketing. - Stratégie digitale en entreprise - Référencement en ligne (SEO) - Création site web - Gestion de l'E-Réputation - Création et gestion de campagnes digitales (SEA) - Identité Digitale en Ligne - Gestion des Réseaux sociaux - Analyse des indicateurs clés de performances - Analyse des indicateurs du marketing digital
- Master in Management - Marketing SpecializationKedge Business School2019Formation niveau master en Ă©cole de commerce. - Marketing d'entreprise - Webmarketing - Finance - Management - Gestion de Projet