Freelancer profile translated to English.
Back to original languageAbout Hugo
Hello! I'm Hugo,an expert in WordPress website creationand webmaster for **over 9 years**. I create conversion-oriented **showcase and e-commerce sites**, while maintaining an aesthetic and artistic sensibility. I've worked with several dozen French SMEs in recent years, whether for online stores, landing pages (sales pages), or booking platforms (escape games). I build sustainable and scalable systems that remain easy to maintain over time. My dual Dev/Project Manager role allows me to understand your business challenges while mastering technical complexity.
🚀 Website Creation or Redesign
- Showcase sites, e-commerce stores, online booking platforms
- Mastered CMS: WordPress, Webflow, Shopify, Wix
- Mastered Tools: Elementor, Divi, WooCommerce, ACF, YoastSEO, Visual Composer
- Front-end integration of Figma / Adobe XD mockups
- SEO: on-page and PageSpeed optimizations (caching, image compression...)
- GDPR compliance
⚙️ Maintenance and Migration
- WordPress site maintenance and updates (theme and plugins)
- WordPress, Webflow, Shopify, Wix migration
- WordPress site backup/restore
- Domain name management and transfer
🗂️ Project Management & Consulting
- Feasibility audits & technology choices
- Adherence to deadlines and budgets
- Project piloting
- Deep understanding of client needs
🤝 Why my clients trust me
- Attention to detail
- Adaptability & responsiveness: I integrate with your tools and constraints
- Your autonomy above all: easy to manage after project delivery
⭐️ Examples of achievements
osteopathe-chelles.com, myube.eu, agencegadanheugas.fr, lasavonneriedelaura.com, pirinoliavocats.com, alfredmajordome.com, valises-diagnostic.fr, we-pharma.com
🧑🔧Let's discuss your project. Contact me for a quick audit of your needs.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- LAIMECHE LILA
On Malt
Creation of an e-commerce landing page on ShopifySPORTSFebruary 2026 - February 2026Lila entrusted me with the creation of a strategic landing page for the launch of a new product line. Under extremely tight deadlines, I acted as an execution partner, adapting the technical structure to catalog changes. I provided consulting to optimize the sales funnel, ensuring a high-performing, dynamic tool fully aligned with the client's conversion objectives.🎯 Objectives
- Rapid deployment of a robust sales support despite tight time constraints- User journey optimization to convert interest into immediate purchase- Strategic consulting on ergonomics and sales psychology (CRO)💻 Missions Completed
- Page structure integration on Shopify- Mobile-first optimization to capture traffic from social media- Copywriting and information hierarchy consulting to maximize impact- Implementation of dynamic and persuasive calls to action- Technical adaptation to the client's logistical constraints - HEALORIA ESCAPEDesign of a web reservation platform for an escape gameENTERTAINMENT AND LEISUREFebruary 2025 - September 2025 (7 months)Healoria Escape, an immersive entertainment complex in Toulouse, needed a digital infrastructure capable of managing real-time bookings. Beyond the visual creation, my role was to assist management in the strategic choice of their booking engine. I designed a Webflow site that combines narrative immersion and operational efficiency, ensuring a smooth experience from the first click to session confirmation.
🎯 Objectives
- Design of an immersive interface reflecting the atmosphere of the rooms- Conversion funnel optimization to maximize occupancy rates- Strategic decision-making support for the booking management tool- Easy accessibility on Google despite competition💻 Missions Completed
- Complete website development via Webflow- Comparative benchmark of third-party booking solutions (costs, UX, integration possibilities)- Integration and configuration of the chosen booking solution- Performance optimization for minimal loading times- Adaptive design (responsive) for smooth mobile appointment booking - MyUbeShopify e-commerce redesign and sales performance optimizationAGRICULTURENovember 2025 - November 2025Myube is a store specializing in Ube powder. The objective of this intervention was not only aesthetic but aimed at direct revenue growth. By combining an ergonomic redesign on Shopify, persuasive copywriting, and a robust SEO structure, I transformed a showcase site into a true conversion machine. I also used artificial intelligence to produce high-end visuals, reducing production costs while increasing the brand's perceived value.
🎯 Objectives
- Radical increase in conversion rate (CRO)- Acquisition of qualified organic traffic through a semantic strategy- Brand identity redesign for a more premium positioning- Mobile user experience optimization (Mobile-first)💻 Missions Completed
- Complete redesign of the Shopify store- Complete content writing based on persuasive copywriting principles- Development and deployment of a technical and semantic SEO strategy- Internal linking optimization to promote indexing and navigation
Reviews
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Education
- Bachelor in Digital Project Management specializing in Web DevelopmentDigital Campus Paris2021Formation aux métiers du multimédia à travers 3 modules principaux: - Développement web & Design : prototypage et création de sites web avec HTML/CSS, Javascript, PHP/MySQL, Adobe XD - PAO : création d'une identité visuelle, maquettage avec la suite Adobe - Marketing & communication: webmarketing, SEO/SEA, stratégie de communication
Certifications
- Natural Referencing (SEO)Semrush2025
- Semrush FundamentalsSemrush2025