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Hugo AllalHA

Hugo Allal

Project Manager / Marketing Manager

€250/day
Hôi An, VN
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hugo

I am starting my freelance activity today, after 5 years of managing cross-functional projects in digital marketing, product strategy, and internal tool development within a B2B firm.
This choice is motivated by a desire to free up time for my personal projects, while putting my skills at the service of new companies.

👉 If I don't have experience as an independent yet, I can count on a wide range of skills (marketing, digital, agile project management, SaaS product design) and a strong ability to adapt. A slightly “Swiss Army knife” profile, capable of intervening at different levels, according to your needs.

🔁 Flexibility: I am open to different types of missions (strategy, execution, AMOA...), over variable durations, and I readily adapt to your budget and constraints. The objective: to quickly create value, with seriousness and responsiveness.

💬 My priority today: to land my first freelance mission and offer you quality support.

In return for your trust, I commit to being available, involved, attentive, and proactive.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Impulsa Conseil
    Marketing & Communication Manager
    CONSULTING AND AUDITS
    October 2020 - January 2025 (4 years and 3 months)
    Paris, France
    As a project manager within the Impulsa Conseil firm, specializing in accounting, business law, and B2B consulting, I had complete responsibility for the firm's marketing strategy, from design to execution.

    My main missions:

    Definition and management of the overall marketing strategy (positioning, brand image, B2B customer targeting)

    Identification and activation of growth levers: digital marketing, content, SEO, events, partnerships

    Implementation of communication tools (website, newsletters, social networks)

    Monitoring performance and continuously adjusting campaigns

    Coordination with internal teams (legal, accounting, consulting) to align marketing actions with business challenges

    Management of cross-functional projects (visual identity redesign, CRM, development of new offers)

    💡 Result: In 5 years, I contributed to structuring and deploying a coherent, professional, and results-oriented marketing strategy, significantly strengthening Impulsa Conseil's visibility and attractiveness to its target clientele.
  • Impulsa Conseil
    Project Manager
    CONSULTING AND AUDITS
    July 2021 - April 2025 (3 years and 9 months)
    Paris, France
    For 4 years, I managed the development and then the commercial launch of a business ERP initially designed for the internal needs of the Impulsa Conseil firm (accounting, legal, consulting), and which became a full-fledged SaaS solution: Pikab.

    The project took place in two main phases:

    🔧 Phase 1 – Design & development of the internal ERP (2021–2024)
    Management of the entire product project (from idea to production)

    Supervision of a team of outsourced developers

    Implementation of agile operation: definition of EPIC & features, writing user stories, backlog management, sprints, mock-ups, acceptance

    Monitoring deliveries, managing budget and deadlines

    Collecting and prioritizing business needs in conjunction with internal teams

    🚀 Phase 2 – Launch of Pikab (2025)
    Structuring the product for SaaS commercialization

    Recruitment and supervision of a team of internalized developers

    Definition of product positioning, go-to-market strategy, branding

    Co-design of marketing and sales tools: website, pitch, sales support materials

    Support for first customers (onboarding, feedback, product iterations)

    🧠 Key features developed in Pikab
    Monitoring the profitability of files, MRR/ARR, upsell/downsell, expenses per team

    Management of the production of accounting, legal and consulting teams

    Centralization of documents and streamlining of exchanges between teams

    Dashboards and real-time reporting to facilitate managerial decisions

    💼 Skills mobilized:

    Agile project management / SCRUM method

    Product Ownership (functional, UX, prioritization)

    Management of tech teams (outsourced & internalized)

    Product launch & B2B marketing strategy

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Education

  • Manager of digital innovation
    Web School Factory
    2021

Skill set

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