About Hugo
French
Native or bilingual
English
Fluent
Experience
- Impulsa ConseilMarketing & Communication ManagerCONSULTING AND AUDITSOctober 2020 - January 2025 (4 years and 3 months)Paris, FranceAs a project manager within the Impulsa Conseil firm, specializing in accounting, business law, and B2B consulting, I had complete responsibility for the firm's marketing strategy, from design to execution.My main missions:Definition and management of the overall marketing strategy (positioning, brand image, B2B customer targeting)Identification and activation of growth levers: digital marketing, content, SEO, events, partnershipsImplementation of communication tools (website, newsletters, social networks)Monitoring performance and continuously adjusting campaignsCoordination with internal teams (legal, accounting, consulting) to align marketing actions with business challengesManagement of cross-functional projects (visual identity redesign, CRM, development of new offers)💡 Result: In 5 years, I contributed to structuring and deploying a coherent, professional, and results-oriented marketing strategy, significantly strengthening Impulsa Conseil's visibility and attractiveness to its target clientele.
- Impulsa ConseilProject ManagerCONSULTING AND AUDITSJuly 2021 - April 2025 (3 years and 9 months)Paris, FranceFor 4 years, I managed the development and then the commercial launch of a business ERP initially designed for the internal needs of the Impulsa Conseil firm (accounting, legal, consulting), and which became a full-fledged SaaS solution: Pikab.The project took place in two main phases:🔧 Phase 1 – Design & development of the internal ERP (2021–2024)Management of the entire product project (from idea to production)Supervision of a team of outsourced developersImplementation of agile operation: definition of EPIC & features, writing user stories, backlog management, sprints, mock-ups, acceptanceMonitoring deliveries, managing budget and deadlinesCollecting and prioritizing business needs in conjunction with internal teams🚀 Phase 2 – Launch of Pikab (2025)Structuring the product for SaaS commercializationRecruitment and supervision of a team of internalized developersDefinition of product positioning, go-to-market strategy, brandingCo-design of marketing and sales tools: website, pitch, sales support materialsSupport for first customers (onboarding, feedback, product iterations)🧠 Key features developed in PikabMonitoring the profitability of files, MRR/ARR, upsell/downsell, expenses per teamManagement of the production of accounting, legal and consulting teamsCentralization of documents and streamlining of exchanges between teamsDashboards and real-time reporting to facilitate managerial decisions💼 Skills mobilized:Agile project management / SCRUM methodProduct Ownership (functional, UX, prioritization)Management of tech teams (outsourced & internalized)Product launch & B2B marketing strategy
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Education
- Manager of digital innovationWeb School Factory2021