Freelancer profile translated to English.
Back to original languageAbout Hubert
For many years, I have strived to better understand the people you are addressing. Increasing your customer knowledge has become the common thread of my career.
After an initial career focused on customer acquisition through digital channels, I wanted to deepen my CRM knowledge, particularly by specializing in Microsoft Dynamics 365.
For you, I will meet your business needs and bring you all the expected value through my listening, my analysis, and my synthetic mind.
My CRM skills:
- Definition of the relational model
- Setting up a database
- Configuration and customization of the solution
- Implementation of Business Process Flows
- Implementation of Workflows
- Strategy and implementation of marketing campaigns (media plan, audience analysis, acquisition strategy...)
- Digital strategy
What characterizes me:
- My team spirit
- My commitment and my force of proposals
- My ability to listen, analyze, and synthesize
- My results-oriented culture
- My curiosity and dynamism
Let's meet so I can hear your needs and respond to them effectively and pragmatically.
See you soon.
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Paris 15e Arrondissement (up to 50km), Paris (up to 100km)
Experience
- AdverlineData Department ManagerDIGITAL AND ITFebruary 2006 - November 2007 (1 year and 9 months)Adverline is an online advertising network, subsequently acquired by Mediapost.My role at Adverline was to create and develop the data department by bringing together publishers already affiliated with the network and by finding external partners to expand the offering.With the support of the teams, I had to create and implement everything: the offering, sales processes, sales materials...Once the product was established, I prospected and developed the business, generating €400K from direct advertisers and agencies.Summary of results:- Managed 300 partners- Implemented sales processes- Implemented sales materials- Revenue generated: €400K
- EffinityPublishing Department ManagerDIGITAL AND ITNovember 2007 - May 2009 (1 year and 6 months)Paris, FranceEffiliation is an affiliate platform. An affiliate platform is an intermediary between advertisers who wish to advertise online and publishers who have available space to relay communication campaigns. The difference with a 'classic' ad network is that an affiliate platform operates on a performance basis, not on the amount of space allocated.At Effiliation, which has since been renamed Effinity, my role was to develop the number of publishers and retain them so that they would relay our advertisers' campaigns. I was therefore in constant contact with them to understand them well, their issues, and their constraints.
- Altice Media PublicitéDirect Marketing Web and CRM ManagerPRESS AND MEDIAMay 2009 - February 2013 (3 years and 9 months)Within the Express-Roularta Group, I held three roles.The first was to collect email addresses with the goal of growing the group's databases. The objective was achieved, as I more than tripled the volume, going from 1 million to 3.5 million addresses.The second role was to market these addresses for rental at CPM. Here too, the objective was met, as I generated €500K in revenue.The third role was CRM-focused, as I conceived and designed customer journeys so that ordinary internet users would become newsletter subscribers, then magazine subscribers, then boutique customers, etc.The objective was both to increase the loyalty of our internet users and to increase traffic.Among all the methods used to achieve these objectives, here are a few:- Project management and implementation: contests, collection overlays, white papers...- Audience qualification: Management of the connection project between Xiti and Neolane- Database segmentation- Management of multidisciplinary teamsSummary of results:- Revenue generated: €500K- Annual revenue growth of 40%- Database volume multiplied by 3: from 1 million to 3.5 million addresses
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Education
- Executive Master in Marketing and CommunicationESCP Europe2016Voici quelques éléments du programme : Mastère en markéting et communication : stratégie et veille concurrentielle, stratégie marketing, plateforme de marque.... C'est un mastère que j'ai fait en parallèle de mon travail durant plus d'un an et financé sur fonds propres. Cela me permet de vous apporter une vision stratégique et du recul sur un ou plusieurs pans de votre activité si toutefois cela correspond à votre demande.
- Microsoft Dynamics CRM 365 ConsultantFitec2019Quelques éléments du programme : Apprentissage du logiciel Microsoft Dynamics CRM 365, Gestion de projet agile, Posture du consultant... Bien que le CRM fasse déjà partie de ma vie professionnelle, j'ai souhaité approfondir mes connaissances en apprenant un logiciel de plus tout en restant ouvert aux autres (Salesforce, Adobe Campaign...).
Certifications
- Microsoft MB2-716 CertificationFitec2019