Freelancer profile translated to English.
Back to original languageAbout Hubert
Art Director and Graphic Designer, I support brands, agencies, and companies in creating visual identities, communication campaigns, and marketing visuals.
Specializing in branding, visual communication, and key visuals, I design impactful graphic universes for print, digital, and social media.
I work on:
• Art Direction
• Branding & Visual Identity
• Advertising Campaigns
• Posters & Key Visuals
• Social Media Visuals
• Print & Digital Communication Materials
I collaborate with players in the sports, culture, entertainment, and retail sectors on communication projects, campaign launches, and visual content creation.
Web: hubertpelerin.com
Instagram: @hubert.pelerin
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Lille (up to 50km)
Experience
- The Finance GamesArt DirectorENTERTAINMENT AND LEISUREAugust 2025 - November 2025 (3 months)Lyon, FranceOverall art direction for The Finance Games, a YouTube channel and social media platform dedicated to finance and French business schools.Design of the channel's visual identity: graphic line, template system, and variations for YouTube, Instagram, and LinkedIn.Art direction for 4 distinct shows, each with its own visual identity, color codes, and specific communication materials (posters, social media visuals).Creation of around twenty click-optimized YouTube thumbnails: composition, typography, and visual hierarchy adapted to the platform's formats.Complete management of visual consistency across all formats and channel concepts.
- DECATHLONArt DirectorE-COMMERCEApril 2021 - Today (5 years and 2 months)Lille, FranceArt Director and Graphic Designer for Decathlon.fr, one of Europe's leading sports e-commerce sites.- Art direction of national and international visual campaigns: key visuals, print posters, digital banners, and social media content.- Graphic design of product and promotional communication materials for major commercial operations (sales, launches, highlights).- Creation and adaptation of visual content for partner brands (Kipsta, Quechua, Van Rysel…).- Close collaboration with marketing teams and creative agencies on high-impact campaigns.
- Beaubourg StoriesArt Director / Concept DesignerFILM AND AVApril 2021 - Today (5 years and 2 months)Paris, FranceArt direction for Beaubourg Stories, a French fiction production company (series Profilage, Balthazar — broadcast on TF1 and Netflix).- Design of posters and key visuals for promoting series projects to producers, broadcasters, and investors.- Creation of visual identities and press kits for fiction projects in development.- Art direction of visual communication: presentation posters, pitch decks, promotional visuals.- Independent work on demanding creative briefs, with a strong sense of visual storytelling.
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Education
- Professional title of UI Designer Creator - CDUIMon Agence Marketing2024
- Professional title of Graphic DesignerLignes & Formations2019