Freelancer profile translated to English.

Description

Graphic designer and art director, I support companies, agencies, brands, and institutions in creating visual identities, communication campaigns, and marketing materials.

My expertise covers graphic design, branding, visual communication, promotional content creation, and art direction for print and digital projects.

I work on brand communication projects, advertising campaigns, visual identities, posters, key visuals, and communication materials.

I have worked with players in sports, entertainment, culture, retail, and media on graphic design and visual communication projects.

Expertise:

• Art Direction

• Branding & Visual Identity

• Graphic Design

• Visual Communication

• Advertising Campaigns

• Posters & Key Visuals

Expertise:

• Art Direction

• Graphics and Graphic Design

• Branding and Visual Identity

• Posters and Key Visuals

• Visual Communication

• Print and Digital Materials

Web: hubertpelerin.com

Folio: hubertpelerin.com/folio-fr

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Lille (up to 50km)

PICKUP Services (Filiale La Poste Groupe)
On Malt
PickupTown
PUBLIC SECTOR
May 2026 - June 2026 (1 month)
Lyon, France
Creation of a key visual for the Pickup group.

- Art direction of a photorealistic key visual, digital banners, and social media content.
- Highlighting Pickup points of sale and instructions for group partners and future prospects.

Adaptations for various communication channels.
Key Visual Adobe Photoshop Photomanipulation Art Direction
DECATHLON SAS - FRANCE
On Malt
VisioStore Wayfinding Creation
SPORTS
November 2025 - December 2025
Lille, France
Art direction of the Print and Web VisioStore campaign for Decathlon France.

- Highlighting online advisor consultation, by sport type, according to the existing brand guidelines.
- Adaptations for web and print materials.
Print Graphic Design Brand Guidelines Art Direction
The Finance Games
Art Director
ENTERTAINMENT AND LEISURE
August 2025 - November 2025 (3 months)
Lyon, France
Global art direction for The Finance Games, a YouTube channel and social media platform dedicated to finance and top French business schools.

Conception of the channel's visual identity: graphic style, template system, and adaptations for YouTube, Instagram, and LinkedIn.
Art direction of 4 distinct shows, each with its own visual identity, color schemes, and specific communication materials (posters, social media visuals).
Creation of around twenty YouTube thumbnails optimized for clicks: composition, typography, and visual hierarchy adapted to the platform's formats.
Full management of visual consistency across all formats and channel concepts.
Art Direction Visual Identity Poster Design Logo Design