Freelancer profile translated to English.

Description

Content and social media strategy consultant with over 15 years of experience at the intersection of brands, editorial, and digital ecosystems.

I support brands and organizations in structuring their content and social ecosystem strategies, with a demanding editorial approach focused on brand image, audience, and business impact.

My background combines agency, client, and media experiences (PUMA, adidas, AKQA, Buzzman, Publicis Sport), allowing me to be involved in strategic thinking as well as operational coordination, working with creative teams, marketing departments, and general management.

I specialize in:

Editorial strategy & brand content (editorial line, storytelling, formats, governance)
Social media & influencer strategy (always-on, campaigns, activations)
Performance analysis and strategic recommendations
Selection and management of creative partners
Constrained environments (regulatory, cultural, corporate)

As Founder and Editor-in-Chief of Sportsmarketing.fr, I also bring a strong editorial culture, practical writing skills, and experience in supervising contributors.

Available for consulting, strategic structuring, or operational management missions, both in France and internationally.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Paris (up to 10km), Lyon (up to 10km)

Sportsmarketing.fr
Founder & Editor-in-Chief
PUBLISHING
January 2008 - Today (18 years and 5 months)
Definition, production, and management of a coherent editorial line across all formats (articles, analyses, statements).
Editorial arbitration between in-depth content, general audience readability, and distribution performance.
Coordination of freelance writers with editorial quality control and angle harmonization.
Editorial Strategy SEO Writing Audience Development Data Analysis Media Publishing
PUMA France
Senior Digital Marketing Manager
SPORTS
January 2022 - January 2025 (3 years)
Strasbourg, France
Management of content and social media strategies.
Guarantee of editorial and creative consistency for brand activations across all platforms (social, owned platforms, campaigns).
Approval of messages, tones, formats, and narratives before publication.
Supervision of premium campaigns (including Paris 2024 Olympics), agency coordination, and KPI monitoring.
Liaison with Brand teams to define and produce assets for the @pumafrance Instagram account.
Interface between creative partners, Brand Marketing team, Trade Marketing team, and sales team & preferred point of contact for the media agency (Havas Media) and editorial partners.
Social Media Marketing Social Media Strategist Content Strategy Editorial Strategy Campaign Planning
Publicis Sport
Social Media Director
January 2020 - January 2022 (2 years)
Definition of editorial and social media strategies.
Team management (creative, production), process structuring.
Performance management.