Freelancer profile translated to English.

Description

I am an independent consultant specializing in Sino-European support, with over 10 years of experience between China and Europe, particularly in the luxury, perfume, fashion, and cosmetics sectors.

I support European or Chinese brands before and during their development in a new market, when the stakes are not yet fully clarified and the risks of cultural, strategic, or operational misunderstandings are high.

What I do concretely

My role is not to execute daily operations, but to secure decisions and create lasting alignment between:

the brand's vision,
the expectations of the Chinese or European market,
and local partners (agencies, distributors, platforms, service providers).

I primarily intervene on:

Market readiness diagnostics (critical review of positioning, channels, messaging, priorities)
Sino-European alignment (strategic translation between headquarters and local partners)
Ad hoc support for China / Europe projects (structuring, arbitration, coordination, prevention of costly errors)
Targeted strategic reflection sessions, when teams need perspective before acting

An approach grounded in reality

My expertise is based on:

extensive field experience (from scratch development in China, retail, e-commerce, trade shows, partnerships),
concrete knowledge of the Chinese ecosystem (logistics, marketing agencies, influencers, distribution, regulations),
and a constant role as a strategic bridge between European teams and Chinese partners.

I often work with brands:

that have already tried China (or Europe) without clear results,
or that wish to proceed cautiously, without skipping steps.

📍 Based in Paris – assignments in France / Europe / China

Feel free to contact me to discuss your situation and see if my support is a good fit.

Industry field of expertise

Languages

Chinese
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Missions multi-marques – Parfumerie & luxe
Field Missions – Perfume & Luxury Retail
FASHION AND COSMETICS
February 2025 - Today (1 year and 4 months)
Paris, France
Occasional field missions within Parisian retail outlets, allowing for direct observation of customer behavior, brand messaging, and retail dynamics, particularly with international and Chinese clientele.

This experience informs a concrete understanding of brand perception and the coherence between positioning, product, and messaging, useful in my strategic diagnosis and alignment missions.
Customer Behavior Observation Retail Dynamics Brand Perception Analysis Luxury and Perfume Market International Clientele
Wurth
Regional Sales / Project Manager
AUTOMOBILE
January 2007 - July 2014 (7 years and 7 months)
Shanghai, China
Active participation in the establishment and development of Arnold in the Chinese market, within an international industrial group, in a context of creating local activity and structuring commercial operations.

Key role in building the commercial foundations in China, including coordination and support of a local team, as well as developing relationships with multinational clients and local industrial players.

Contribution to the implementation and adaptation of work processes (particularly on SAP), in line with group standards, to ensure consistency between local practices and headquarters' requirements.

This experience laid the groundwork for a significant local client portfolio, contributing sustainably to business growth in China.
Market Establishment and Development International Industrial Environment Structuring Commercial Processes Coordination of Local Teams Management of Multinational Clients
Fabory
Key Account Manager
MECHANICAL ENGINEERING
August 2010 - July 2014 (4 years)
Shanghai, China
Experience as a Key Account Manager within an international industrial trading group, in a highly structured and performance-oriented environment, in the Chinese market.

Definition and implementation of a customer development and loyalty strategy, in coordination with several departments (sales, operations, supply chain), to optimize revenue growth and service quality.

Support for key accounts in understanding their industrial needs and building tailor-made solutions, leading to significant indirect cost optimization and long-term relationships.

Contribution to the development of an international project, with strong revenue growth over two years, in a context of structuring and scaling up commercial activities.
Strategic Account Management International Business Development Inter-departmental Coordination Customer Solution Approach Industrial & B2B Environment