Freelancer profile translated to English.

Description

Social Media Manager and content creator with over 8 years of experience, I work independently - from strategy to publication.

A key asset for companies without internal video resources: trained in video production, I handle filming and editing directly. No need for external providers, no additional coordination - content is managed from A to Z by a single person.

What I handle:

— Social strategy & editorial line (B2B and B2C)

— Video production: field shooting, editing, short formats (Reels, TikTok, UGC)

— Photography & retouching (Photoshop)

— Multi-platform community management (Instagram, LinkedIn, TikTok, Facebook)

— Paid campaigns: Meta Ads, LinkedIn Ads (targeting, visuals, optimization, reporting)

— Editorial calendar, planning & publication

— Performance analysis & monthly reporting

— Creative development & brand identity

I work on both high-stakes B2B projects requiring credibility and high-engagement B2C content — with the same attention to detail and reactivity.

Industry field of expertise

Languages

Armenian
Native or bilingual
English
Fluent
French
Native or bilingual
Russian
Fluent

Workplace preferences

Remote only

Primarily works remotely

Metres Carré Aménagement
Community Manager & Content Creator
ARCHITECTURE AND URBAN PLANNING
January 2026 - Today (5 months)
Paris, France
Social media management
• Client briefing and editorial planning (Instagram, LinkedIn)
• Content production
• Performance tracking, adjustment, and reporting
• Photo and video content creation
Social media Community management Social media Content creation Content strategy
Danim
Acquisition Manager - Content Creation
REAL ESTATE
June 2025 - Today (1 year)
Paris, France
Danim offers innovative software for real estate agents, enabling them to create videos in just a few clicks and boost their online visibility. The company supports real estate professionals in their digital strategy, particularly on social media.

Missions:
Complete management of over 100 real estate agent client accounts within Meta campaigns (Facebook & Instagram). (monthly campaign budget from €600 to €2600/client)
Strategic campaign planning: defining objectives (visibility, traffic, lead generation), audience segmentation, targeting, format selection.
Strategic advice for content creation (video, photo, text). CTA proposals for visuals
Campaign preparation and launch: coordination with internal teams, setup in Meta Ads Manager.
Setting and monitoring advertising budgets, campaign cycles of 3 to 6 months renewable.
Continuous optimization: A/B testing, KPI analysis (CPM, CTR, CPL, ROAS), recommendations, and adjustments.
Regular reporting to marketing teams and clients.
Occasional post-client meeting advice to refine strategy.
Lead generation Meta Ads Meta Business Suite Traffic acquisition Lead acquisition
Juste Une Evidence
CRM and Marketing Automation Manager
LUXURY GOODS
July 2024 - September 2024 (3 months)
Paris, France
Optimization and automation of the digital customer journey

Customer Journey Analysis and Definition

Mapping of key customer journey stages, from initial contact to loyalty.
Identification of specific prospect needs and creation of a structured plan for an optimized user experience.

Implementation of Conversion Tools

Integration of strategic CTAs and interactive forms to convert visitors into qualified leads.

Development of Communication Workflows

Creation of automated scenarios to guide prospects through each stage of their journey.
Sending personalized and automated emails tailored to customer behavior and interactions.

Content and Visual Asset Creation

Writing engaging emails and creating complementary content (texts, PDFs).
Designing a professional thank-you card to strengthen loyalty.

Implementation of Tracking and Automation Tools

Configuration of Google Analytics to track interactions and analyze data.
Deployment of a CRM to centralize customer and process management.
Automation of transactional emails and implementation of a scoring system to segment and prioritize prospects.
Hubspot Brevo Email marketing Workflow automation Marketing automation