Description

A globally experienced, multi award-winning integrated communications strategy leader with

extensive APAC, China, Europe and UK planning experience across Media, Full Service and Digital agency environments for some of the largest brands in the world, including Google, Nike, Land Rover, Mars, and Lego.

Invested in human-centered client relationships, blending business strategy and creativity to

advance client ventures in emerging and established markets while providing clear-sighted

vision and granular control over quality of delivery.

Available to travel to be onsite if required

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Conscioushood
Co-Founder
May 2024 - Today (2 years and 1 month)
Valencia, Spain
A character education venture creating digital tools, media, and curricula that teach connection and moral intelligence. Through scalable learning products and storytelling, we help children and adults cultivate key virtues, building compassionate, resilient communities.
Strategic planning Community development Social media
Media Futures Group,
SVP Strategy & Innovation APAC
September 2022 - April 2024 (1 year and 7 months)
Singapore
Responsible for leading the development of innovative media strategies for Google APAC, in collaboration with a team of diverse, talented strategists across the region. Proven track record of success in driving business results through data driven media and engaging experiences. Passionate about thought leadership and capacity building as well as collapsing the gap between media and creative to drive engaging and awe-inspiring experiences.
MediaCom
Chief Strategy Officer
January 2019 - August 2022 (3 years and 7 months)
Shanghai, China
Leading a 20+ person team across communications planning, insights and consultancy for clients including TCCC, adidas, Mars, Bayer, Richemont, Sony, Dell, Hasbro, Bose, Xiaomi, Tencent et al. Directing the agency's development of strategic products, services, and capabilities Directing Creative Systems division aiming to collapse the gap between media and creativity Guiding Chinese brands towards global export by building their capacity for systems thinking Producing award winning thought leadership on topics including 'The Future of Play', 'Future Mobility', and the 'After Dark Economy' Building up local capacity strength with tailored training initiatives