Hovik Torkomyan

eLabNext is the most comprehensive Digital Lab Platform (DLP) designed to cater to life science lab operations in both academia and industry. From R&D to analytics and diagnostics our platform enhances workflows with features like Electronic Lab Notebooks (ELN) and Laboratory Information Management Systems (LIMS) for sample, inventory, and equipment management. eLabNext is built on a true open ecosystem featuring a marketplace with a wide range of add-ons. Further enriched by advanced Data Science capabilities that are future-proof, eLabNext redefines the modern laboratory experience. Key Responsibilities & Accomplishments: Team Building & Leadership: Strategically built a dynamic marketing team, selecting talents with diverse expertise. MarTech Stack Implementation: Championed the integration of a comprehensive MarTech stack, enhancing marketing efficiency and enabling data-driven strategies, significantly boosting customer engagement and operational effectiveness. Agile Marketing: Implemented agile marketing processes to ensure efficient marketing operations. Go-to-Market Strategy & Brand Positioning: Developed and executed thorough go-to-market strategies for successful market entry and growth. T2D3 Approach for SaaS Growth: Applied the T2D3 (Triple, Triple, Double, Double, Double) model to drive rapid growth for SaaS startups and scale-ups.

As marketing team lead for Centrica Business Solutions, I'm responsible for building and executing marketing strategies and campaigns, driving product launches and partnerships; assisting in training and supporting the sales team; and providing support in the lead generation programs.

As part of the global marketing team for Centrica Business Solutions, I provide marketing support to the Head of Central Marketing and businesses in the region. In my day to day job I plan and execute marketing campaigns to generate and nurture leads (both direct and through channel partners) in support of the revenue targets of local businesses within the international region. Some of my core responsibilities are:

- Campaign planning & delivery: design (or adapt) and deliver world class B2B campaigns in Salesforce/Pardot

- Track, Measure and Refine: with an MDR under my management qualify leads from AQL to MQL and eventually convert to SQL

- Relationship Management: build local sales, channel and marketing partnerships internally and externally, to influence, motivate, and move the business forward

- Content Marketing: work with the Product and Content Marketing team to execute global and regional campaigns

- Campaign and Sales Enablement/Communications: develop campaign materials and toolkits to facilitate Sales teams' understanding of customer needs and ability to spot opportunities for selling