Freelancer profile translated to English.
Back to original languageAbout Houda
Expert in structuring and managing complex products, with a strong specialization in Mobility as a Service (MaaS), Fintech, and Healthtech environments.
My approach balances strategic business vision with operational excellence (Delivery). I help companies transform their ideas into high-performing, user-centric, and value-generating products.
🛠 What I bring to your projects:
Product Strategy & Vision: Roadmap definition, OKR alignment, and value proposition management at the enterprise level.
Product Management & Delivery: Orchestration of the complete lifecycle, from Discovery (Design Thinking, Derisking, User Research, etc.) to Delivery (MVP/POC launch, product iterations, etc.).
Program Management & Transformation: Management of strategic, high-budget programs (e.g., digital transformation of €4M for AXA France).
Leadership & Coaching: Recruitment, management of multidisciplinary teams (POs, Designers, Engineers), and evangelization of product culture.
📈 Selective Career Path:
RATP Smart Systems: Head of Product for high-audience applications Bonjour RATP and Mappy (+2M users per medium).
Linkurious: Structuring the Product and Engineering department for Data Visualization solutions used in combating financial crime.
Biogen: "From scratch" creation of the in-house product team and deployment of a custom website builder for all Biogen digital marketing subsidiaries.
Fintech/Banking Expertise: Solid technical and functional background gained at Société Générale, BNP Paribas, and BPCE.
An engineer by training (ENSEIRB-MATMECA) and PM Leader certified, I combine technical rigor (Agile, Cloud, SaaS) with a strong ability to challenge requirements to ensure products closely align with market needs.
Let's discuss your challenges to turn your ambitions into product success!
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
German
Basic
Can work on-site
Paris (up to 50km)
Experience
- RATP Smart SystemsHead of Product/CPOTRANSPORTATIONAugust 2025 - Today (1 year)Paris, FranceLead product and design teams. Define the product vision and strategy for two Mobility As a Service applications, Bonjour RATP and Mappy, as well as their respective websites. Train the scope in good product practices and reinforce a user-centric posture.
- AXA France GIEProgram DirectorBANKING AND INSURANCEMay 2024 - August 2025 (1 year and 2 months)Paris, FranceManage the CMS migration program for the institutional website axa.fr. Transition from an obsolete on-premise AEM version to the SaaS version of Adobe Experience Manager (AEMaaCS).
- LinkuriousHead of ProductsSOFTWARE PUBLISHINGJanuary 2023 - March 2024 (1 year and 2 months)Montreuil, FranceReform and streamline the product and engineering scope and processes. Define a product vision and strategy that align with the company's north stars.
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Education
- Engineering degree in Electronics - specialization in Embedded SystemsENSEIRB-MATMECA2010
Certifications
- Senior PM Level 3: Vision, Business and CommunicationWiAcademy (Qualiopi certified)2023
- Senior PM Level 4: Product LeaderWiAcademy (Qualiopi certified)2023