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Houda E.HE

Houda E.

Product & Project Manager

€780/day
Paris 1er Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Houda

Product & Project Manager – 14 years of experience

For 14 years, I have been managing digital projects (CRM, e-commerce, marketing automation) by supporting my clients throughout the value chain:

💡 THINK: Strategic framing
🔧 BUILD: Project & product management
📈 RUN: Interim Management & continuous performance management and optimization

🎯 My approach combines strategic vision, operational mastery, and a strong customer orientation (user journey, omnichannel experience).
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris 1er Arrondissement (up to 50km), Paris (up to 20km)

Experience

  • CNP Assurances
    Product Manager
    BANKING AND INSURANCE
    January 2025 - Today (1 year and 5 months)
    Issy-les-Moulineaux, France
    • Strategic omnichannel deployment for 4 insurance offers
    • Management of the digital roadmap and coordination of business & IT teams
    • Implementation of data-driven initiatives (CRO, UX, analytics) to maximize performance
    • **Tools**: JIRA, Confluence, Cleva
    • **Results**: Framing, Design, and production of 3 insurance offers in 5 months
    Customer Journey CRO Product Ownership Jira Confluence AB Tasty
  • DGFIP
    E-commerce Product Manager
    PUBLIC SECTOR
    March 2024 - December 2024 (10 months)
    Paris, France
    • Strategic backlog management for the State's auction site
    • Management of Product Owners: Supervision of two Product Owners to harmonize priorities and ensure alignment with the product vision
    • Testing strategy: Definition, documentation, and management of testing, management of the test team (3 testers)
    • **Tools**: JIRA, Confluence, Magento, Brevo
    • **Results**: Management and coordination of a multi-million euro project, respecting the deadline and budget through the management of the integrator
    IT Business Analysis Testing Strategy Backlog Management Project Management (PMO) Product Ownership
  • Mutuelle Ociane Matmut
    Digital Strategy Consultant
    BANKING AND INSURANCE
    March 2024 - May 2024 (3 months)
    Paris, France
    • Qualitative and quantitative studies to identify the expectations of members based on key life moments and priority segments.
    • Definition of a range of services aligned with Matmut's DNA
    • Implementation of evaluation criteria to structure a coherent and targeted offer
    • Cross-functional collaboration: to define a digital roadmap (MVP, full version) and ensure the successful integration of services.
    • **Results**: Production of a decision support file in 2 months
    Product Roadmap Positioning Strategy

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Education

  • Master 2 Marketing & developpement de projets
    IAE FRANCE - Ecoles Universitaires de Management de Clermont-Ferrand
    2009

Certifications

  • Prince 2
    Cegos
    2016
    Gestion de projet agile

Skill set (34)

Categories