Freelancer profile translated to English.
Back to original languageAbout Houda
📌 Transforming digital into a lever for growth and innovation:
Passionate about innovation and the impact of digital, I support companies in their digital transformation by integrating AI and data-driven strategies for performance and customer experience.
✅ 17 years of expertise in managing large-scale digital transformation programs, from strategic definition to operational execution.
✅ Transverse leadership, orchestrating multidisciplinary teams (IT, data, UX, marketing, business) to accelerate innovation and maximize impact.
✅ AI & Data for performance, integrating intelligent tools to automate, optimize decision-making, and enhance user experience.
✅ Agile & design thinking culture, promoting user-centered approaches to accelerate adoption and generate concrete results.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris 10e Arrondissement (up to 50km)
Experience
- ICADELead Product Manager - Digital Transformation specialistREAL ESTATEApril 2019 - Today (7 years and 2 months)Paris, France● Management of the functional and technical redesign of the digital platform for Icade Promotion's prescribing partners (duration 2021-2024)● Management of the functional and technical redesign of Icade Promotion's "business" platform (2019 – 2024 –> RUN)● Redesign of the customer journey and dematerialization of reservation contracts.● Management of the TMA (Third-Party Maintenance) of Icade Promotion's legacy applications
- AIR FRANCESenior Delivery Manager | Agile ConsultantFebruary 2017 - March 2019 (2 years and 1 month)Dashboard for Pilot Managers and Professional Level: Implementation and monitoring of performance indicators for the professional file of Flight Crew.
- Works Platform: Enterprise No-Code PlatformDigital Project Manager | Delivery ManagerAugust 2012 - January 2017 (4 years and 5 months)Rabat, MoroccoReferences:- Ajman Municipality - UAE- CHU of Fez- Zurich Insurance- Wafasalaf- Moroccan Treasury and Finance Company
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Education
- MBA - Master of Business Administration, General Management / Business AdministrationIAE Paris - Sorbonne Business School IAE Paris - Sorbonne Business School2019
- Master in Business Administration and Management - General Management TrackUniversité Paris 1 Panthéon-Sorbonne Université Paris 1 Panthéon-Sorbonne2019
Certifications
- AI for Product ManagementPendo.io2025
- Certified Professional In OKR™ (Objectives & Key Results) (CPOKR™)International Scrum Institute™ (Scrum Institute)2025