Freelancer profile translated to English.
Back to original languageAbout Hosmane
🎯 Clear images and directions that move projects forward
🖊️ Senior Illustrator & Art Director
🚀 Concepts, key visuals, campaigns, universes & visual systems
⚡️ 13 years at Decathlon (headquarters): designer → lead → creative director
🧭 Design audits with operational recommendations
Why me?
Complete background in a large company (13 years, demanding teams and deadlines)
Ability to frame quickly and deliver useful visuals
Simple exchanges, concrete feedback, deadlines met
AD vision + illustrated execution
💎 My flagship services — always custom-made
↳ Art direction for campaigns (concepts, visual directions, key arts)
↳ Senior illustration (posters, covers, launch visuals, social/OOH)
↳ Universes & visual systems (multi-channel consistency, guidelines, guardrails)
↳ Design audits (AD, readability, differentiation, execution) + prioritized action plan
Audits & consulting
Artistic direction and brand perception diagnosis
Visual ecosystem audit (website, social, internal/event materials)
"Product & style" audit (clarity, signature, execution level)
Framing: key messages, visual hierarchy, usage guidelines
Creation & illustrated production
Campaign key visuals, product/universe illustration series
Launch visuals, events, social ads, editorial
Mood boards, concise visual bible, story frames for motion/teasers
⛔️ I do not produce myself: logos, graphic identities, logotype guides, packaging, POS displays, DTP/mockups.
✅ As an AD, I can frame these needs, choose the right service providers, and manage their work to ensure consistency.
⏳ process
Discovery meeting (free)
Quote within 48 hours
Creative framework & deliverables defined from Day 1
Weekly milestones with actionable feedback
Delivery + implementation support
Light motion & teasers: After Effects
Presentations & deliverables: Keynote, PDF
French
Native or bilingual
English
Fluent
Can work on-site
Vannes (up to 50km), Vannes (up to 50km), Nantes (up to 50km), Bordeaux (up to 10km)
Experience
- Decathlon FranceCreative Design DirectorSPORTSMarch 2022 - Today (4 years and 3 months)Lille, FranceAs creative director for capsule collections, my main responsibilities are:- Design innovative and creative collections that meet the needs and expectations of target customers- Lead product creation by coordinating the work of different departments and overseeing each stage of the creative process- Ensure the stylistic consistency of the brand and the image quality of each collectionConstantly monitor fashion trends and market evolution- Collaborate with urban artists to bring an artistic and original dimension to each collection- Research new materials, technologies, and manufacturing techniques to improve product quality and innovationThese responsibilities allow me to implement my creativity, sense of aesthetics, and teamwork skills to design unique and original products that meet market needs.
- Decathlon FranceDESIGN LEADER (Footwear-designer & Fashion-designer)SPORTSApril 2012 - Today (14 years and 2 months)Lille, FranceAs head of product creation and stylistic consistency for shoe and textile ranges since the implementation of the skateboarding segment, my mission is to:🎨 Drive an artistic vision and assume creative responsibility for products and collections until their rollout through DECATHLON's distribution networks.👟 Design products and models, taking into account shape, materials, colors, and overseeing prototypes in terms of technical and stylistic aspects until validation.👀 Constantly research new trends from various artistic, cultural, architectural, and sociological expressions, such as trade shows, exhibitions, films, music, etc.Thanks to this experience, I have developed my skills in product creation, prototype monitoring, trend research, and project coordination in collaboration with design and marketing teams.
- FENIKS GRAFIXFounderARTS AND CRAFTSJanuary 2009 - February 2015 (6 years and 1 month)A design agency specializing in creating visual identities for fashion and textile brands, as well as for companies looking to stand out through unique design, which I founded and managed myself. My responsibilities included:🎨 Designing unique patterns for fabrics, clothing, accessories, and home decor items in close collaboration with clients to understand their vision and style.🖥️ Creating custom graphic designs for websites, taking into account client objectives and user experience. I also worked on e-commerce projects for fashion and textile brands.🎉 Designing graphics for print communication materials, such as posters, brochures, flyers, and magazines, using layout, typography, color schemes, and image selection that create eye-catching and effective designs.Thanks to this experience, I have acquired solid expertise in textile graphics, web and print graphic design, and developed my visual communication skills by working on projects for diverse clients.
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Education
- 2001Fine Arts School2001Connaissance de base des principes et techniques de base de l'art visuel tels que la composition, la couleur, la forme, la texture, la lumière et l'ombre, et la perspective. Capacité à travailler avec différents matériaux et outils d'art, tels que la peinture, le dessin, la sculpture, la photographie, les médias numériques, etc. Capacité à conceptualiser et à communiquer des idées artistiques par l'intermédiaire de différents médiums. Développement de la créativité, de l'originalité et de l'expression artistique personnelle. Capacité à analyser et à interpréter des œuvres d'art, ainsi qu'à situer sa propre pratique artistique dans un contexte historique et culturel plus large. Développement de la pensée critique et de la capacité à donner et recevoir des critiques constructives. Développement de la capacité à travailler de manière autonome et en groupe, ainsi qu'à respecter les délais et les normes de qualité.