Freelancer profile translated to English.

Description

Expert in **digital and digital strategy marketing**, I help companies define, prioritize, and implement growth, conversion, and user performance-oriented strategies. My approach combines analysis and execution to create measurable and effective digital experiences.

My key expertise:

• Digital marketing & acquisition (SEA/Google Ads, Social Ads, SEO/GEO)

• Competitive analysis, UX audit, buyer persona & user journey definition

• SEO and conversion-oriented content

• Strategic steering & Agile methodologies

With 5 years of experience as aProduct Owner**, I have managed the design, development, and deployment of **conversational chatbotsusing Cognigy technology to optimize customer communication and automate processes. Today, I support several clients in their **digital transformation**, helping them integrate digital solutions and implement automated processes.

Among my main responsibilities:

*Design and deployment of AI chatbots and virtual assistantsto automate customer relations and optimize the customer journey.

Automation of customer relations and **improvement of user experience (UX)**.
Integration ofbots into marketing and business ecosystems(lead generation, support, customer service).

*Creation of conversational flows based on AI, NLP, and Large Language Models (LLMs)for more natural and effective interactions.

My goal: transform business challenges into measurable digital growth levers.

Industry field of expertise

Languages

Spanish
Native or bilingual
French
Fluent
English
Fluent
German
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km), Versailles (up to 10km)

Hortensia TS - Consultante
Conversational AI & Digital Marketing Consultant
PRESS AND MEDIA
January 2023 - Today (3 years and 5 months)
Versailles, France
Freelance consultant specializing in two complementary fields: conversational artificial intelligence and digital marketing. I support companies in their digital transformation by combining innovative AI solutions and results-oriented marketing strategies.

Conversational AI
Design, development, and optimization of conversational AI solutions (chatbots, virtual assistants, AI agents). Experience with platforms like Cognigy and Freshworks, implementation of RAG (Retrieval-Augmented Generation) systems, training internal teams, and awareness of best deployment practices.

Digital Marketing
Creation and management of comprehensive digital strategies: SEO, GEO, Google Ads, social networks (organic and paid), management of advertising budgets, and ROI optimization. Engagements with diverse clients—agencies, cultural institutions, freelancers—in France and internationally.

My responsibilities combine strategic vision, operational execution, and knowledge transfer: I enjoy hands-on work as much as training clients to make them autonomous.
AI Chatbot Development Google Ads Digital Marketing SEO Artificial Intelligence (AI)
ARAG
Digital Transformation | Online Communication | Digital Analyst | Product Owner
BANKING AND INSURANCE
September 2017 - June 2022 (4 years and 10 months)
Düsseldorf, Germany
As Product Owner at ARAG, I participated in digital transformation, responding to evolving customer needs. I worked with multidisciplinary teams to implement a comprehensive digital strategy, improving customer services globally.

Key Achievements
Implementation of new digital communication channels and online services,transforming the customer experience (UX)and facilitating request processing.
Deployment of the **international digital strategy**, adapted to the specific needs and challenges of global clients.
Design and implementation ofAI chatbots and virtual assistants, using Cognigy AI, NLP, and LLMsto automate customer relations and optimize the user journey.
Product Owner Role

I honed my communication and technical skills, overseeing the design and implementation of **ChatBots**. Using Agile, Lean Canvas, and Design Thinking, I fostered innovation and successfully integrated digital solutions into our customer service framework.

Cross-functional Contributions
Design and execution of international SEA advertising campaigns.
Training the team on Google AdWords to enhance digital marketing capabilities.
Implementation of Power BI for data-driven decision optimization.
Introduction of a LiveChat solution and continuous data analysis for improvement.

Skills and Tools
Cognigy AI, Power BI, Jira, Google 365, Microsoft Teams, SQL, etc.

This experience refined my ability to lead successful digital transformations, combining technical expertise with effective teamwork.
Cognigy Google AdWords SEA Digital Transformation Product Owner
Publicis
Executive Manager SEA
E-COMMERCE
January 2017 - August 2017 (8 months)
Düsseldorf, Germany
As a **digital communication specialist**, I led impactful campaigns by conducting in-depth market analyses, SEO evaluations, and keyword research.

As **SEA Manager**, I managed communication with various clients and developed creative digital campaigns aligned with their objectives. I worked primarily with B2C clients in Germany and internationally, using platforms like Facebook, Google Ads, Instagram, and Twitter.

This experience allowed me to understand the dynamics of digital communication and create successful campaigns for diverse audiences.
SEO SEA Meta Ads Meta Business Suite Google AdWords