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Hortensia T.HT

Hortensia T.

Growth Strategist & AI Consultant | SEO/GEO

€500/day
Bilbao, ES
8-15 years
Online Marketing
360° Communication
Online Advertising
Digital Transformation

Average response time: 1 hour

Freelancer profile translated to English.
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About Hortensia

Freelance consultant specialized in digital marketing and conversational AI.

Over 10 years of experience working with companies of all sizes — from SMEs to large corporations — in France, Spain, Germany, and internationally.


Concrete results for my clients:
  • 40% reduction in customer service time with AI chatbots
  • +300% in Google Ads conversions
  • +60% social media followers in 6 months


Conversational AI & Cognigy

5 years of experience as a Product Owner in global Cognigy projects. Design of conversational flows, LLM and RAG integration, team training.

I work with both large companies that manage Cognigy internally and with technology consultancies that need expert support. I am not a developer — I am someone who knows Cognigy from the inside, from the business side, and who speaks both the technical and strategic language.

Digital Marketing & Growth

360° digital strategy, SEO/GEO, Google Ads, Meta Ads, LinkedIn Ads, social media, and training.

I work from strategic definition to execution — and I train my clients to be autonomous. Specialization in GEO (Generative Engine Optimization) to appear in ChatGPT, Perplexity, and Google AI Overviews — one of the most in-demand services today.


Based in Versailles (France), I work 100% remotely with international clients (possibility of hybrid work in Spain). Working languages: Spanish, French, English, German.
Insurance
Culture
Social Networks
Education Systems, Research, and Universities

  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

  • German

    Fluent

Can work on-site
Bilbao (up to 20km)

Experience

  • Hortensia Tejero Saez
    Freelance Consultant in Marketing and Digital Strategy
    CONSULTING AND AUDITS
    November 2022 - Today (3 years and 9 months)
    París, France
    👩🏻‍💻 Freelance consultant specialized in two complementary areas: conversational artificial intelligence and digital marketing. I support companies in their digital transformation by combining innovative AI solutions and results-oriented marketing strategies, working with national and international clients from France.

    🤖 Conversational AI & Automation
    Design, development, and implementation of conversational AI solutions: chatbots, virtual assistants, and AI agents. Experience with enterprise platforms like Cognigy and Freshworks, implementation of RAG (Retrieval-Augmented Generation) systems, integration into marketing and business ecosystems (lead generation, customer service, support), and training internal teams on deployment best practices.

    📈 Digital Marketing & Growth
    Creation and management of comprehensive digital strategies: SEO/GEO, Google Ads, Meta Ads, social media (organic and paid), advertising budget management, and ROI optimization. Experience with various clients — agencies, institutions, independents — in Spain, France, and international markets.

    🧭 Strategy & Support
    Definition of digital roadmaps, work in agile environments, training, and support to empower your teams with real digital autonomy.

    🛠️ Tools: Google Ads · Meta Ads · Google Marketing Platform · SEMrush · Cognigy · Freshworks · Vapi · Jira · Canva · GA4
    Conversational AI Growth Marketing Demand Generation Digital Marketing Strategy AI Chatbot
  • ARAG SE
    Digital Transformation & International Marketing | Product Owner
    BANKING AND INSURANCE
    September 2017 - June 2022 (4 years and 9 months)
    Düsseldorf, Germany
    As a **Product Owner at ARAG**, I participated in the company's digital transformation, leading multidisciplinary teams to implement a comprehensive digital strategy and improve customer services globally.

    Key Achievements:

    • Design and implementation ofAI-powered chatbots and virtual assistantsusing **Cognigy AI, NLP, and LLMs**, automating customer relations and optimizing the customer journey
    • Launch of new digital communication channels and online services, transforming user experience (UX) and streamlining request management
    • Deployment and **adaptation of the digital strategy to international subsidiaries**, ensuring global coherence and local adoption

    Role as Product Owner:

    I led the conception and implementation of conversational solutions applyingAgile, Lean Canvas, and Design Thinkingmethodologies, successfully integrating digital solutions into the customer service ecosystem.

    Cross-functional Contributions:

    • Management ofinternational SEA campaignson Google Ads and Google Marketing Platform
    • Training local teams for autonomous management of digital campaigns
    • Implementation of Power BI for data-driven decision-making optimization
    • Introduction of LiveChat solution and continuous analysis for experience improvement

    Tools: Cognigy AI · Power BI · Jira · Google Ads · Google Marketing Platform · SEMrush · Microsoft Teams · SCRUM · GA4

    This experience consolidated my ability to lead successful digital transformations, combining strategic vision, technical expertise, and teamwork.
    Digital Transformation Digital Strategy Scrum Product Owner AI Chatbot Development Conversational AI
  • Performics Deutschland
    Executive Manager SEA
    E-COMMERCE
    January 2017 - September 2017 (8 months)
    Düsseldorf, Germany
    As a digital communication specialist focusing on social media, I led the implementation of high-impact campaigns, leveraging exhaustive market analysis, SEO audits, and in-depth keyword research to maximize results.

    As SEA Manager, I took on the dual responsibility of maintaining constant and strategic communication with a diverse client portfolio, while simultaneously designing, developing, and executing creative, performance-oriented digital campaigns. My focus was on aligning each client's business objectives with effective digital strategies, ensuring coherence, efficiency, and sustainable growth.

    Clients: Primarily B2C, in national (Germany) and international markets.
    Technologies: Meta Ads, Google Ads, Semrush, Adobe Analytics.
    Digital Communication Online Marketing Google AdWords Facebook Marketing Instagram Marketing
Check out Hortensia's experience

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Education

  • Data Science Essentials
    UC Berkeley School of Information
    2020
  • Artificial Intelligence: Implications for Business Strategy
    Massachusetts Institute of Technology
    2018
Check out Hortensia's education

Certifications

Skill set

Digital Communication
Change Management
Team Management and Motivation
Marketing
Design Thinking
Product Owner
Agile
Agile Methodology
Scrum
Innovation
Artificial Intelligence
Cognigy
Microsoft Power BI
Google Analytics
Google Ads
Inbound Marketing
Digital Marketing Consultant
Wordpress
Wix
Team Management
Teamwork
Digital Strategy
Team Coordination
Online Marketing
Google AdWords
Social Media
Facebook Marketing
Instagram Marketing
Twitter Marketing
B2B Marketing
Marketing Automation
Communication
Coaching
Content Marketing
SEO Optimization
GEO Optimization

Categories