Freelancer profile translated to English.

Description

🚀 Freelance Traffic Manager – Paid Ads

Having managed an advertising budget ofover 2 million eurosin theFrench🇫🇷 andinternational🌍 markets, I specialize in developing and deploying digital strategies.

➡️ I help you implement various levers:

- Google Ads

- Meta Ads

- TikTok Ads

- Pinterest Ads

- Retargeting

- Affiliation

- Display

👉 Your goals are mine:

- Acquiring new customers

- Retaining existing customers

- Drive to web / Drive to Store

- Brand awareness

📈 Some figures achieved (vs. previous year)

+71% revenuein a Western European country thanks to a varied Media Mix: Google Ads, Retargeting, Display, YouTube Ads...

+70% new customersacquired, thanks to targeted acquisition techniques and constant optimization of advertising campaigns.

+87% ROIachieved by maximizing revenue while optimizing investments.

I am committed to providing in-depth campaign analysis, as well as comprehensive reporting.

I am dedicated to ensuring a clear understanding of performance, allowing for strategic adjustments to maximize results.

Do not hesitate to contact me so we can discuss your goals and develop the best strategy together to achieve them!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Lise Charmel
Traffic Manager - Paid Ads Expert
FASHION AND COSMETICS
April 2024 - Today (2 years and 1 month)
Paris, France
→ Audit of Meta & Google Ads accounts (FR + USA)
→ Writing of the advertising strategy
→ Implementation and optimization of campaigns, with the goal of iterative improvement of results
→ Implementation of a product feed management tool
→ Creation of a dashboard for better results tracking
→ Close collaboration with the creative team to develop visuals/videos to best achieve objectives
OKAIDI
Traffic Manager
RETAIL (SMALL BUSINESS)
September 2021 - Today (4 years and 9 months)
59100 Roubaix, France
→ Definition and adaptation of the acquisition strategy to different markets
- Close collaboration with local teams to understand the needs and behaviors of consumers in each country
- Definition of a tailor-made acquisition strategy for each market (Belgium, Germany, Italy, Spain, Poland & Switzerland)

→ Implementation of acquisition campaigns
- Support for partner agencies in campaign setup (Google Ads, Retargeting, Social Ads, Display, Affiliation...)
- Operational implementation of Social Ads
- Audience creation
- Product feed management (GMC, Lengow)

→ Campaign management and analysis
- Analysis of results and monitoring of compliance with set objectives
- Creation of reports to draw learnings and share challenges and results with internal teams
- Campaign optimization with the goal of iterative performance improvement
Traffic Management Traffic Acquisition SEA Social Ads Retargeting Data Analysis Google AdWords Meta Ads Pinterest Ads Advertising Digital Communication
BRICOMAN - ADEO
Web Product Assistant
RETAIL (SMALL BUSINESS)
June 2020 - September 2021 (1 year and 3 months)
Lille, France
→ SEO
- Content creation for the e-commerce site: content pages, product titles and descriptions
- Study of the most used keywords, through analysis of search trends

→ Optimization of the site's digital marketing
- Implementation of website animations
- Creation of virtual stores
- Highlighting products in the recommendation engine
- Improvement of visitor conversion through A/B testing
- Analysis of e-commerce site KPIs and establishment of data visualizations for product teams and suppliers
- Competitive intelligence (physical and digital) and study of best practices

→ Project Management
- Establishment of writing rules for the e-commerce site's web titles: Leading meetings and supporting product teams in following the rules
- Redesign of the site's category structure in collaboration with product teams
SEO SEO Optimization SEO Web Writing Web Project Management E-commerce Strategy Teamwork Website Structure Optimization Content Writing

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Master 2, Direct & Digital Marketing | Honors
IAE Lille
2022
- Social Ads - SEA - SEO - Traffic Management - Ecriture de plans médias - Création de sites web - Community Management - Analyse de données - Data Visualisation - Gestion de le relation client - Gestion de projets - Travail de groupe - Langues : Anglais & Espagnol
Master 1, Marketing & Data Science | Honors
IAE Lille
2021
- Data Preparation - Data Analytics - Data Visualisation - Machine Learning - Etudes Marketing - Création de sites web - Architecture System - Gestion de projets - Travail de groupe - Langues : Anglais

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Hortense Petit

Traffic Manager - Paid Ads Expert 🚀

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