Freelancer profile translated to English.
Back to original languageAbout Hortense
🎨 Creative & Brand Designer | Expert in Product & Olfactory Worlds
Creative and versatile with 7+ years of experience (agencies, startups, luxury), I design strong visual universes focused on storytelling and elegance. My expertise is comprehensive: it starts from the strategic concept to the market launch.
Independent and responsive, I don't just draw your ideas: I transform them into tangible and industrializable products.
💡 EXPERTISE & SERVICES
Branding & Visual Identity: Creation of logos, complete graphic guidelines, and "premium" brand universes.
Editorial & Print Design: Magazine layout (expert InDesign), books, annual reports, and luxury publishing materials.
Art Direction & Photography: Mood board creation, photoshoot management, and image direction.
Product Expertise & Development: Complete product creation (bottles, packaging, gift sets). I manage sample development and maintain relationships with manufacturers and fragrance houses.
Go-to-Market & Communication: Creation of all necessary communication assets for launch (digital, retail, distributors) to ensure a coherent and impactful market entry.
🚀 WHY COLLABORATE TOGETHER?
Dual Profile: A strategic vision of Art Direction combined with complete mastery of the production chain (from sourcing to manufacturing).
Independence & Agility: Capable of managing a complex project autonomously or integrating into a marketing/production team.
Attention to Detail & Rigor: A "sensory" approach to design where technical feasibility enhances aesthetics. Every texture, weight, and finish counts.
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- New Deal Trade InternationalPackaging & Olfactory Marketing DesignerFASHION AND COSMETICSApril 2022 - Today (4 years and 2 months)Paris 16 Passy, FrancePassionate about the world of perfumery and lifestyle, I assist brands in creating exceptional olfactory products. My approach is 360°: where design meets marketing strategy.- My Expertise: Product Creation & Brand IdentityI design complete collections (Eau de Parfum, candles, diffusers, gift sets) ensuring visual and emotional coherence:Packaging & bottle design: Research for premium shapes, materials, and finishes.Visual identity: Creation of the graphic universe and brand DNA.Marketing Communication: Product storytelling and launch materials.- References & Notable ProjectsI have had the pleasure of developing the image for renowned brands, combining prestige and retail requirements:Fashion & Lifestyle: Visual direction for Pascal Morabito, ELLE HOME, Saint Hilaire, Georges Rech, and Coup de Coeur.Retail Adaptation: Creation of specific visual materials for international distributors such as Nocibé or The Perfume Shop.- Project & Technical ManagementMore than just a creative vision, I ensure the operational follow-up essential for a successful launch:Technical Development: Design of samples and production monitoring.Industry Ecosystem: Direct interface with manufacturers and fragrance houses to ensure the fidelity of the final result.Digital Marketing: Adaptation of the brand image on social media and e-commerce platforms.
- Dooble picsGraphic DesignerARTS AND CRAFTSOctober 2018 - September 2019 (11 months)Saint-Denis, FranceMember of the team of artist Patrick Rubinstein, renowned for his decorative art and his patented technique.I was specifically part of the Creative team. My job was to come up with concepts and themes to be addressed on paper. I was also responsible for creating these visuals. Everything was digital, but with a technical approach including gold leaf and a small amount of paint, the rest being printed.These kinetic decorative artworks required me to create 2 works in one and achieve a harmonious result.My work demanded that I think strategically about all aspects, including visual approach and financial considerations due to the different formats and mixed techniques used (gold leaf, aluminum, diamond powder, etc.).
- ReinsdyrGraphic Designer, Art Director's AssistantDIGITAL AND ITJuly 2017 - September 2017 (2 months)Clichy, FranceConception and implementation of templates for the website and newsletter of department stores.Visual research and layout design for newspapers and various applications.Design of promotional posters and adaptation to different formats: billboards, vehicles, bus stops, flyers, etc.Design of promotional banners
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Education
- Graphic Design DegreePenninghen2015L’étudiant en direction artistique intègre le processus de création et ses codes. La maîtrise des usages des outils classiques de la création tout comme celle des outils numériques sont indispensables. Curieux et ouvert, le futur directeur artistique est capable d’assumer et de défendre une démarche d’auteur à travers des projets personnels. Conscient de l’indispensable nécessité de savoir diriger une équipe et partager sa création, il porte sa vision. Au sein d’une agence ou de son propre studio, le futur directeur artistique oriente sa pratique professionnelle vers l’un des secteurs de la communication, du design, de la stratégie de marque, de l’édition, du packaging, de l’animation, de la photographie, de la vidéo, du jeu vidéo, des nouvelles technologies, de l’art, de la mode ou du luxe.
- Master of Art DirectionPenninghen2018Spécialisation de la direction artistique L’étudiant en direction artistique intègre le processus de création et ses codes. La maîtrise des usages des outils classiques de la création tout comme celle des outils numériques sont indispensables. Curieux et ouvert, le futur directeur artistique est capable d’assumer et de défendre une démarche d’auteur à travers des projets personnels. Conscient de l’indispensable nécessité de savoir diriger une équipe et partager sa création, il porte sa vision. Au sein d’une agence ou de son propre studio, le futur directeur artistique oriente sa pratique professionnelle vers l’un des secteurs de la communication, du design, de la stratégie de marque, de l’édition, du packaging, de l’animation, de la photographie, de la vidéo, du jeu vidéo, des nouvelles technologies, de l’art, de la mode ou du luxe.