Freelancer profile translated to English.
Back to original languageAbout Hortense
Marketing and communications officer specializing in branding, content creation, and social media management, I help businesses (hospitality, restaurants, local establishments, and brands) develop their visibility and image.
I handle everything from strategy to operations: communication plans, brand identity, content writing (newsletters, web content), community management, and visual asset creation.
My approach is pragmatic, human-centered, and results-oriented, with concrete actions tailored to real-world conditions.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ARS GRAND ESTCommunications Officer – Copywriting & NewslettersMEDICALAugust 2025 - Today (10 months)Nancy, FranceAssisted the Works Council of ARS Grand Est in the design and writing of bi-monthly newsletters for employees, to enhance internal communication and the clarity of proposed actions.- Wrote 2 newsletters per month- Structured content for clear and fluid reading- Prioritized information (news, offers, events, practical information)- Adapted editorial tone to institutional and internal communication- Highlighted actions and benefits offered by the Works Council- Optimized messages and calls to action (CTAs)- Regularly communicated with the client for adjustments and validation
- Fayet HospitalityCommunications and Marketing OfficerHOSPITALITYSeptember 2024 - Today (1 year and 9 months)Tinqueux, FranceCommunications officer for several establishments of the Fayet Hospitality hotel group (Accor franchise group)Communication and Marketing Strategy: developed communication plans, editorial lines, branding (creation of visual identity and graphic charter), retargeting, action strategy development, and positioning...Community Management and Social Media: managed social networks, editorial calendars, wrote posts, engaged the community, adapted content according to the target audience...Content Creation and Writing: wrote newsletters, marketing and informative content, created promotional texts...Creation of Communication Materials: created print and digital visuals, adapted materials (posters, flyers, publications, stories...)Commercial and Local Communication: promoted offers, B2B and B2C communication, local visibility actions, and partnershipsEvent Communication: created pre/during/post event content, event setup and design, staged key moments, enhanced customer experience, managed press and influencer relationsSpecialized in the hotel and restaurant sector, general promotion of the establishments' brand image, communication on services and experiences, engaging content.
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Education
- Bachelor in Marketing Communication Project ManagementPPA Business School2024
- Master's in Marketing Communication Strategies ManagementPPA Business School2026Spécialisation communication événementielle et relations publiques