Freelancer profile translated to English.
Back to original languageAbout Hortense
My name is Hortense, I am a 360° art director between Paris and Normandy. I help brands and projects reveal what makes them truly unique. My role is to bridge the gap between intentions and images, between what you want to say and what people feel.
Trained in graphic arts and then in 360° art direction and communication, I have honed my eye and my method to connect strategy and creativity. I worked in agencies on very diverse projects: audiovisual, catering, insurance, real estate... before building my own way of approaching art direction, more sensitive, more sincere, more alive.
I also work in the funeral sector, a universe that requires as much delicacy as accuracy, where every image, every word, every emotion counts.
What I love is imagining universes that make sense, creating images that tell stories, and thinking of each project as a complete ecosystem. I like it when an idea finds its right form, when everything aligns and you can feel that it works.
The best way to discover all this is on hortensefressard.com.
French
Native or bilingual
Can work on-site
Paris (up to 15km), Rouen (up to 10km), Lille (up to 10km)
Experience
- FreelanceIndependent Art Director - 360° CommunicationCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Paris, FranceVisual Identities & Branding:Brand identity is more than a logo: it is the visual translation of your vision and values. I imagine unique and coherent universes, designed to last and be adapted across all your media. From the initial concept to the final deliverables, each element is designed to tell your story and anchor your brand in people's minds.360° Communication:Building a strong brand image requires communication that is considered as a whole. I develop campaigns and content aligned with your positioning, ensuring consistency across all channels. Visuals, message, tone: everything is worked on to create a clear, impactful, and memorable ecosystem.Interface Design:An effective website is not just about its appearance: it must tell, seduce, and guide. I design tailor-made interfaces, where ergonomics meet design, and where each interaction is thought out for the user. From the first sketch to the delivery ready for development, each step is mastered to offer a fluid and engaging experience.Events and Community:Creating an event is creating a living memory. I imagine experiences that translate your brand's DNA into the real world: meetings, pop-ups, parties, activations, or launches. Every detail is considered to extend your universe and build an authentic connection with your audience: from the venue to the scenography, from the activities to the visual content.
- Studio COCYAssistant Art DirectorCONSULTING AND AUDITSAugust 2022 - September 2024 (2 years and 1 month)Paris, FranceVisual Content DevelopmentCreation of visuals for various media (print and digital), design of advertising campaigns and communication materials to strengthen clients' brand image.Projects for All SectorsCollaboration with clients from various sectors, such as accounting firms (CECCA), catering, real estate, and many others, adapting creative solutions to the specificities of each field.Project ManagementIncreasing responsibilities, development and complete management of creative projects, from conception to execution.AudiovisualCreation of podcasts, advertisements, events, corporate videos, and YouTube videos in collaboration with my team, to diversify communication media and reach a wide audience.
- FCINQDiscovery Internship - Assistant Art DirectorCONSULTING AND AUDITSFebruary 2022 - February 2022Paris, FranceIntroduction to the agency and the various roles.Proposal of a visual identity project for the Juicy Cola group.
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Education
- Mastère direction artistique, spécialité communication 360°LISAA2024Stratégie de marque Développement de stratégies de communication visuelle cohérentes pour renforcer l'identité de marque, en tenant compte des objectifs et du positionnement. Gestion de projets créatifs en équipe Apprentissage de la gestion de projets créatifs, de la réflexion initiale à la livraison complète, en travaillant en étroite collaboration avec des équipes multidisciplinaires. Professionnalisation Formation axée sur la professionnalisation, le travail en équipe et la gestion de projets de grande envergure dans un environnement dynamique. NOTHUMIA - Projet de fin d'études Réalisation en équipe d'un projet 360° complet, futuriste et ambitieux, représentant un défi créatif global alliant design, stratégie de marque, et développement de contenu, pour une vision innovante du futur de la communication.
- Diplôme National d'Art (DNA) Design graphique et interactivitéESADHaR, Le Havre2022Design graphique Affinement de mes compétences en design graphique et en histoire de l'art, ce qui a renforcé mon regard artistique et ma capacité à concevoir des projets visuellement impactants. Autonomie et initiatives J'ai pu apprendre à être autonome et autodidacte, à prendre des initiatives et à affirmer mes idées, tout en défendant mes choix créatifs. Exploration de divers domaines créatifs Découverte et apprentissage de multiples techniques, telles que le dessin, la peinture, l'édition, la vidéo, le développement web, la sérigraphie, la gravure, l'animation et la photographie, ce qui m'a permis de développer une polyvalence précieuse.