Freelancer profile translated to English.

Description

Hello! My name is Hortense, I am 30 years old and for 7 years I have dedicated myself to marketing and communication within client companies. I am passionate about both defining 360° marketing and communication strategies - online and offline - as well as creating offers and the operational implementation of these strategic choices. I have a penchant for words and writing, and I enjoy playing with them for the purpose of brand awareness or customer acquisition.

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris 1er Arrondissement (up to 50km)

Innovia
Marketing Manager
ENVIRONMENTAL
March 2020 - Today (6 years and 3 months)
Levallois-Perret, France
- Management of the group's website redesign with a focus on UI/UX and SEO.
- Creation of a master brand for the various offers.
- Promotion of energy-saving solutions to individuals in a competitive market, plagued by scams from unscrupulous players: seeking a balance between mass acquisition and reassurance.
- Launch of new energy efficiency offers.
GEO PLC
Marketing and Communication Manager
ENVIRONMENTAL
March 2013 - February 2020 (6 years and 11 months)
Paris, France
- Management of a team of up to 10 people: graphic designers, copywriters, project managers, traffic managers, social media managers.
- Definition of 360° marketing and communication strategies to promote energy savings to individuals, tertiary and industrial companies, local authorities, and building professionals.
- Multichannel copywriting: websites, brochures, flyers, POS displays, white papers, social networks, TV and radio advertising spots.
- Promotion of the Mes Ampoules Gratuites.fr operation: creation of the e-commerce site and acquisition strategy. Success: 92nd most visited site in France, national advertising campaign with the best conversion rates ever known at TF1, over 15 million bulbs delivered in France.
- Creation of offers and promotion of the Mes Combles Gratuits.fr and Ma Chaudière Gratuite.fr operations.
- Creation of the consumer brand hellio.
- Writing of technical and functional specifications.
- Writing of creative briefs and production monitoring.
Branding Team Management Copywriting Communication Strategy Webmarketing Strategy Positioning Strategy Response to Tender

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Signup to reveal

MSc in Media and Communications
London School of Economics and Political Science, London
2012
Bachelor of Humanities in European Studies
King's College London, London
2011

Hortense F.

Senior Marketing Consultant

About Hortense

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