Freelancer profile translated to English.
Back to original languageAbout Hortense
Graphic designer specializing in brand identity and editorial design
I have been supporting brands, institutions, and companies as a freelancer for **over 7 years**.
My approachcombinesart direction**, **information structuring**, and **illustration(when the project requires it), in service ofreadableand impactful **content**.
Accustomed to bilingual environments, I am used to working within **multidisciplinary teams**.
My skills in detail:
→Visual Identity
Logos · Graphic Guidelines
→Editorial Design
Layout · Information Hierarchy · Typography
→Illustration
Editorial Illustration · Pictograms · Visual Storytelling
→Digital & UI
UI Design · Figma · Elementor · Social Media Content
Do you havea project in mindor **a question**? I would be delighted to discuss it with you!
Contact me to get acquainted and see how I can assist you.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Caluire-et-Cuire (up to 10km)
Experience
- CygusBrand IdentityTRANSPORTATIONJanuary 2020 - August 2025 (5 years and 7 months)Paris, FranceCreation and progressive structuring of the brand identityfor a sustainable urban mobility company.Long-term strategic support**: logo, graphic charter, **illustration**, print & digital variations. **Art directionof the web homepage,designed for internal team adoptionand evolution.www.cygus.frKeywords:Visual System · Print & Digital · UI Design ·Illustration
- DiaphoniqueBrand Identity & Bilingual Editorial DesignCULTURESeptember 2019 - Today (6 years and 8 months)Lyon, FranceRedesign of the visual identityfor a French-British fund dedicated to contemporary music.Art directionand editorial design of theannual catalog(**40–80 pages**), with in-depth work on bilingualinformation hierarchyand **typography**.www.diaphonique.orgKeywords:Logotype · Annual Follow-up · Bilingual Layout · Long-term Collaboration
- Retrofuture x CastlesTechnologyGraphic Charter & Brand IdentityLOGISTICS AND SUPPLY CHAINJuly 2020 - August 2020 (1 month)Paris, FranceCreation of a graphic charter tomodernize the identityof Castles Technology, aninternationalpayment company, and **varied media adaptations**.Graphic system **distributed in five languages**, used by internal teams **in six countries**.www.castlestech.comKeywords:Graphic Charter · Visual System · International · Internal Use
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Education
- Master Corporate DesignECV2017
- Bachelor of Fine ArtsPanthéon Sorbonne2016