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Horatiu R.HR

Horatiu R.

Salesforce Consultant | Transformation Lead | BA

€700/day
Bucharest, RO
8-15 years

Average response time: 1 hour

About Horatiu

I’m a 9x-certified Salesforce Consultant with a track record of delivering effective and efficient no/low-code solutions for users across Sales, Service, Experience Clouds, Account Engagement (ex-Pardot) or Salesforce Platform.

I design and build intuitive Lightning experiences, automate complex processes using Flow and other automations, while also implementing robust sharing and visibility models.

I will help you translate your business needs into scalable designs, craft reports & dashboards that drive decisions and guide release adoption and governance best practices. Your data will be a lot cleaner with me on board.

With experience across eCommerce, Entertainment, Payments, Banking, Retail, Utilities, NGOs and more, I've partnered closely with stakeholders from discovery to post-go-live to ensure measurable outcomes and investments that pay off.
  • English

    Native or bilingual

  • Romanian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelancer
    Senior Salesforce Functional Consultant
    July 2024 - Today (2 years and 1 month)
    Bucharest, Romania
    Delivering execution-focused solutions in low/no-code automation, user-centric interfaces and scalable data management.

    Leveraged declarative tools such as Lightning App Builder, Dynamic Forms and advanced page customizations to improve adoption and efficiency across Salesforce clouds.

    Designed and implemented automation solutions with Flow, streamlining complex business processes, reducing manual tasks and ensuring accurate real-time data flows.

    Built sharing and visibility frameworks through role hierarchies, permission sets and sharing rules to maintain secure and efficient data access.

    Developed custom reports and dashboards, enabling stakeholders to make informed, data-driven decisions.

    Proactively assessed Salesforce releases and guided clients on feature adoption, usability improvements and governance best practices.

    Contributed to pre-sales efforts, preparing proposals and delivering demos that highlighted solution capabilities, helping secure engagements and align solutions with client needs.
    Salesforce Sales Cloud Salesforce Consultant Salesforce Platform Reporting Business analysis
  • Endava
    Senior Salesforce Consultant
    June 2019 - February 2024 (4 years and 8 months)
    Bucharest, Romania
    In delivery-focused positions, I worked extensively across greenfield and enhancement projects. My responsibilities included designing and developing applications using no/low-code features, testing, debugging and managing deployments, including migration activities.

    I was engaged throughout the project lifecycle - from initial discovery to go-live and post-launch support. I also gained exposure to tools and platforms such as Copado, nCino and Salesforce CPQ.

    My project experience spans both onsite and remote settings, often in globally distributed teams across industries such as Entertainment and Leisure, Payments, Banking, Retail, Utilities and NGOs.

    I collaborated directly with clients in meetings, supported agile ceremonies and contributed to ensuring smooth execution across project phases.

    Alongside delivery work, as part of my Discipline Lead and Team Lead roles, I coordinated small teams in development and solution design, supported graduate training initiatives and participated in recruitment and knowledge-sharing efforts. I also contributed to process improvements and served as a coach and mentor to a 10+ colleagues.
    Salesforce Consultant Salesforce Platform Agile method Communication Salesforce Solution Architect
  • Seers CRM
    Salesforce Consultant
    February 2017 - June 2019 (2 years and 4 months)
    Bucharest, Romania
    Actively engaged in Salesforce projects, specializing in no/low code development and leading teams on key initiatives. My focus was on the hands-on development and integration of features and custom solutions to enhance client business processes.

    I also assumed leadership roles, guiding project design and deployment, coordinating technical aspects, mentoring junior developers and engaging in pre-sales activities.

    My responsibilities included preparing and delivering presentations to effectively demonstrate the capabilities and value of our Salesforce solutions.

    I've worked with companies in various industries, such as Payments, Utilities, Manufacturing, Information Technology and Agriculture.

    The development framework used for most of the projects was Waterfall, with one exception where we used Agile.
    Salesforce Service Cloud Salesforce Sales Cloud Salesforce Consultant Salesforce Platform Business analysis

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Certifications

  • Salesforce Certified Platform Development Lifecycle and Deployment Architect
    Salesforce
    2023
    https://www.salesforce.com/trailblazer/hradescu
    Sandbox Seeding Feature Toggles Release Governance Hotfix Strategy Rollback Planning Deployment Tools Sandbox Management Deployment Monitoring
  • Salesforce Certified Platform Data Architect
    Salesforce
    2021
    https://www.salesforce.com/trailblazer/hradescu
    Data Quality Data Migration Salesforce Connect Bulk API Audit Trail Data Modeling Error Handling Field History Data Masking Batch Processing

Skill set

Categories