Freelancer profile translated to English.
Back to original languageAbout Holger
Do you want to reorganize, scale, or make entire business units independent? That's exactly where I come in.
With over 20 years of experience in strategic sales (including IBM, Oracle), I support medium-sized companies and scale-ups as a consultant, coach, and interim manager. I have built and led international sales units with over 70 employees – and bring this operational depth to your projects.
My focus areas: Restructuring and scaling sales organizations (up to spin-off into separate companies), building sales strategy and controlling, CRM optimization, and change management and digital transformation, including topics like AI compliance for the EU AI Act.
As a coach, I focus on strategic career planning and support management teams as a sparring partner.
As a member of the BVMW, the SME sector is my home. Additionally, I teach at IU and the Cologne Business School in Hamburg.
My consulting services can be subsidized through the BAFA funding program "Funding for Business Consultancies for SMEs".
Let's talk – I look forward to your inquiry.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Köln (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km)
Experience
- IU und CBS Business SchoolsLecturerEDUCATION AND E-LEARNINGJanuary 2025 - Today (1 year and 7 months)Hamburg, GermanyConducting lectures and exams on E-commerce, Sales Strategy, Brand and Communications Policy, Content Management Systems, CRM, Human Resources and Organizational DevelopmentDeveloping practice-oriented teaching materials and case studies for Bachelor's and Master's programsCoaching and mentoring students on project and thesis work
- MPO ConsultingFounder & Sales Strategy ConsultantCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 7 months)Hamburg, Germany
Core Competencies:
Sales Strategy · Sales Management · Sales Management · Sales Optimization · Restructuring · Scaling · Interim Management · Sales Consulting · Business Development · Change ManagementTechnical and Methodological Competence:
Sales Controlling · CRM · Account Management · Channel Management · Go-to-Market Strategy · Sales Processes · Organizational Development · Digital Transformation · SaaS Sales · B2B SalesCoaching & Further Education
Business Coaching · Strategic Career Planning · Sales Training · Leadership Development · AI Compliance · EU AI ActIndustries / Target Groups
SMEs · SMBs · Scale-ups · Software Companies · Retail - IFS GmbHVP Installed Base Sales GlobalSOFTWARE PUBLISHINGOctober 2022 - September 2023 (11 months)Hamburg, GermanyLeading license management and global software sales to existing customers, including monitoring P&L activities. Development and implementation of strategic and global sales initiatives using KPIs to track progress, as well as to optimize processes and reporting. Supporting the transition from a closing-oriented to a strategically oriented sales approach through improved account and territory planning to promote global growth.Migration of customers to the cloud with a focus on subscription-based business models. Optimization of the sales process and adaptation of the CRM system to support the new market strategy. Reworking the CRM system and defining best practices for compliance with IP and usage agreements. Adopting successful concepts from individual countries and regions to further improve and standardize sales initiatives globally.
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Education
- Dipl.-Kfm.Universität Hamburg1995BWL, Psychologie
Certifications
- ISO Certified Business Trainer, Coach and Change Management ConsultantWIFI Vienna2024