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Loana HolgadoLH

Loana Holgado

Project/Client Manager

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loana

Communication expert with 8 years of agency experience, specializing in brand strategy and 360° campaigns. My background has allowed me to develop solid expertise in client relations, project management, leading multidisciplinary teams, and creating engaging content. As a freelance professional available for ad-hoc assignments, I am eager to leverage my skills for diverse projects, actively contributing to brand success and the achievement of their objectives.

SKILLS
  • Client relationship management and strategic support
- Consulting and strategy: Developing a client portfolio, analyzing needs, personalized support to meet business objectives
- Commercial management: Budget monitoring and contribution to revenue growth, with a focus on client satisfaction and objective achievement
- Industry watch: Trend analysis to anticipate needs and propose innovative solutions aligned with market evolution

  • Interdepartmental management and project management
- 360° Project management: Coordination of multidisciplinary teams to ensure campaign production and deliverable quality, with optimized management of deadlines, budgets, and resources
- Leadership and training: Developing junior skills in project management and client relations, and on-the-job coaching

  • Marketing and brand strategy
- Cross-channel marketing strategy development: Designing digital and offline campaigns and activations with mastery of marketing tools and creation of engaging content, aligned with the brand's DNA and objectives
  • German

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Romance
    Account Director
    February 2024 - Today (2 years and 4 months)

    Ad hoc freelance missions:
    GMF: Support on the development of a new graphic charter and the creation of a brand book. Conception of a TV campaign dedicated to road safety and production of internal, institutional, and CSR communication content.

    Bellevoye: Strategic repositioning of the brand image and creation of a 360° campaign for this triple malt whisky made in France.

    Audi: Carried out missions for the production of innovative digital content, in line with the brand's premium standards.
  • Pomelo Factory
    Producer / Project Director
    September 2023 - February 2024 (5 months)
    Paris, France
    Organised and coordinated several brand and video content productions: from project management, client accounting and overall production coordination.
    - Areas of work: HR, employer branding, client testimonials, event coverage and advertising content.
    - Clients: La Poste, Magellan Partners, Reply, SOS Accessoires, Qonto
  • YZ
    Production Manager / Project Director
    May 2021 - September 2023 (2 years and 4 months)
    Organised and coordinated several impactful campaigns : from internal project management, client accounting management and overall production coordination
    - Some references: Greenpeace, NowU, Réseau Vrac, Ticket for Change, Unis-Cité, La France s'engage, AFD & more

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Education

  • Master
    Kedge
    2016
    European Business Management Program, 
 Master Degree in Marketing

Skill set (11)

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