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Hoani MerleHM

Hoani Merle

Graphic Designer - Communication Project Manager

€320/day
Antibes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hoani

Graphic Designer & Consultant in Communication and Marketing Strategy
I support you from strategic thinking to the creation of materials — without intermediaries.
With a Master's degree in Marketing and Communication Strategy Management, I work both upstream (defining positioning, brand strategy, communication plan) and downstream (visual identity, print and digital materials, graphic variations).
What's different with me: you don't have to choose between someone who thinks and someone who does. I manage a project in its entirety, from the initial brief to the final delivery, and even more, because I know how important it is to be ahead of the curve to have constant visibility.
I work remotely, from the South of France, with the possibility of traveling depending on the projects.
Short assignments or long-term support, I adapt to your needs.
Before talking about colors or typography, I seek to understand the human behind the project and what they want to achieve.
What drives you, what you want to convey, why you do what you do.
Because people are first drawn to a story, to values, to someone, something they can identify with. My role is to make all of this visible so that your project can take flight.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Antibes (up to 30km), Cannes (up to 20km), Nice (up to 10km)

Experience

  • Fly studio
    DIGITAL COMMUNICATION FREELANCER
    January 2024 - Today (2 years and 5 months)
    SELF-EMPLOYED IN BRAND DEVELOPMENT, I SUPPORT FROM STRATEGY TO EXECUTION, INCLUDING FOLLOW-UP. FROM BRAND IMAGE TO CONTENT CREATION.
    For years, I executed. In agencies, in companies with their own communication department, or even as a freelancer, I worked for clients, or superiors who had their own fixed ideas. I did the job, but without being able to put my creative sensitivity where it could have really served: revealing what makes their project unique. So I chose to work differently. For the right people, who have the right reasons, in a true relationship of trust. In short, human to human!
    Branding Art Direction Social Media Strategist Logo Design Personal Branding
  • Maison B, Carros
    GRAPHIC DESIGNER - DIGITAL COMMUNICATION & MARKETING ASSISTANT
    September 2022 - September 2024 (2 years)
    Carros, France
    MANAGEMENT OF THE COMPANY'S SOCIAL MEDIA STRATEGY AND ITS BEER BRAND, GRAPHIC DESIGN, CONTENT CREATION, REPORTING.
  • maison david & marcel
    JUNIOR GRAPHIC DESIGNER
    August 2021 - June 2022 (10 months)
    Nice, France
    A REWARDING YEAR WITHIN THE CREATION DEPARTMENT OF A COMMUNICATION AGENCY SPECIALIZING IN SOCIAL MEDIA, I LEARNED TO DO A BIT OF EVERYTHING TO OFFER ILLUSTRATIONS, MAGAZINE LAYOUTS, PHOTO RETOUCHING AND EDITING, TEMPLATE CREATION, MOTION DESIGN, VIDEO EDITING...

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Education

  • Master 2
    ECS Nice Groupe Mediaschool
    2024
    Mastère 2 Manager des stratégies marketing & communication
  • BTS Communication
    Parc Impérial
    2021

Skill set

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