About Hisham
Dynamic and results-oriented professional with over 25 years of diverse experience in the travel industry. Proven track record of driving business growth, optimizing e-commerce platforms, and delivering exceptional results in business development, digital marketing, and project management roles. Skilled in strategic planning, partnership development, and revenue generation, with a keen ability to identify market trends and capitalize on emerging opportunities. Adept at leading cross-functional teams, negotiating contracts, and managing complex projects from conception to successful implementation. Possesses strong analytical skills, with a demonstrated ability to leverage data-driven insights to inform decision-making and achieve strategic objectives. Committed to delivering superior customer experiences and maximizing operational efficiency. Seeking to leverage expertise and leadership capabilities to drive innovation and drive business success in a dynamic and challenging environment.
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- EgyptAirEcommerce & Digital Marketing ConsultantE-COMMERCEJanuary 2020 - Today (6 years and 6 months)Cairo, Egypt
- Collaborate with senior management to develop and implement an effective e-commerce strategy aligned with the company's goals and objectives.
- Oversee the optimization of our e-commerce platform, ensuring seamless navigation, user-friendly interface, and efficient transaction processes.
- Developing and implementing comprehensive payment strategies aligned with the EgyptAir business objectives, including revenue optimization, fraud prevention, and customer convenience.
- Managing relationships with payment service providers, acquirers, processors, and other vendors, negotiating contracts, monitoring performance, and ensuring service level agreements (SLAs) are met.
- Lead digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns, to attract and retain customers and drive sales.
- Develop and execute initiatives to increase online sales, upsell and cross-sell opportunities, ancillary products and maximize revenue through the e-commerce channel.
- Establish and manage strategic partnerships with e-commerce platforms, payment gateways, and technology providers to optimize functionality and drive growth.
- Utilize data analytics tools to monitor key performance metrics, analyze e-commerce performance, and make data-driven decisions to optimize outcomes.
- TravolicFounder and Business Development DirectorTECHJuly 2017 - Today (9 years)Cairo, Egypt
- Business Strategy Development: Develop and implement strategic plans to drive business growth, expand market presence, and achieve revenue targets.
- Strategic Partnerships: Identify and establish partnerships with key players in the online travel and hospitality industry to expand the metasearch platform's reach and offerings.
- Negotiations: Lead negotiations with potential partners, defining terms, conditions, and contractual agreements to ensure mutually beneficial relationships.
- Market Analysis: Conduct market research to identify trends, competitor activities, and new business opportunities. Use insights to develop and implement effective business development strategies.
- Project Management: Utilize Jira Agile to effectively manage project timelines, resources, and deliverables related to business development initiatives.
- Partner Integrations: Lead the integration process with airlines, flights, and hotel OTAs to enhance our platform's offerings and ensure seamless connectivity.
- Product Development: Lead the end-to-end product development process, from concept ideation to launch, ensuring the timely delivery of high-quality products.
- Financial Management: Oversaw budgeting, forecasting, and financial planning activities to ensure the company's financial health and sustainability.
- Brand Building: Collaborated with the marketing team to develop and execute marketing strategies that increased brand awareness and differentiated Travolic in the market.
- Networking: Represented the company at industry events and conferences to build relationships, raise awareness, and identify partnership opportunities.
- Developed new ancillary revenue streams through affiliate partnerships, including hotels, transfers, tours & activities, and other travel services.
- Built monetization strategies through sponsored advertising solutions, enabling travel partners and advertisers to promote offers across the platform and generate additional advertising revenue.
- Air CairoEcommerce & Digital Marketing ManagerE-COMMERCEJanuary 2016 - January 2019 (3 years)Cairo, Egypt
- Develop and implement a comprehensive e-commerce strategy to increase online sales and drive revenue growth, aligned with Air Cairo's business objectives and market trends.
- Oversee the optimization of the Air Cairo website to ensure a seamless user experience, efficient booking process, and mobile responsiveness, collaborating with web developers and UX/UI designers as needed.
- Lead digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media advertising, and display advertising, to increase brand visibility and drive website traffic.
- Manage partnerships with online travel agencies (OTAs), metasearch engines, affiliate partners, and other relevant stakeholders to expand distribution channels and reach new customer segments.
- Utilize data analytics tools to track and analyze key performance indicators (KPIs), including website traffic, conversion rates, and ROI of digital marketing campaigns, and provide regular reports and insights to senior management.
- Lead the integration process with the Amadeus payment platform, working closely with IT, finance, and external vendors to ensure seamless integration and functionality.
- Oversee the technical implementation of the payment platform integration, including API integration, configuration, testing, and troubleshooting, to ensure successful deployment and functionality.
- Manage the integration project from initiation to completion, including defining project scope, timelines, and milestones, and coordinating resources and activities to meet project deadlines and objectives.
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Education
- Bachelor’s degree in business administration and accountingAin Shams University1999Bachelor’s Degree in Business Administration and Accounting Faculty of Commerce – English Section Ain Shams University | Cairo, Egypt 1995 – 1999 Completed a comprehensive academic program focused on Business Administration, Accounting, Finance, Economics, Marketing, and Corporate Management, building a strong foundation in business operations, financial analysis, strategic planning, and commercial decision-making. The program provided the core business knowledge
Certifications
- Fundamentals of digital marketingGoogle Digital Academy (Skillshop)2026
- ChatGPT Ads Mastery: Conversational AI Ads StrategyUdemy2026