Freelancer profile translated to English.
Back to original languageAbout Himsky
With over ten years of experience in marketing, innovation, and brand development within major international groups, I now support companies in their marketing strategy, digital transformation, and customer experience development challenges.
Throughout my career, I have had the opportunity to manage projects ranging from new product launches to brand strategy development, including the development of omnichannel experiences and digital solutions. In parallel with my consulting activities, I teach marketing and digital topics in several business schools, which allows me to stay in touch with market evolutions and new practices.
An entrepreneur at heart, I also created Himsky Ceramics, a handmade ceramics brand developed from scratch, from product design to brand strategy and e-commerce.
I enjoy working with organizations that want to transform a vision into concrete projects, combining strategic thinking, pragmatism, and a collective spirit.
English
Native or bilingual
French
Native or bilingual
Indonesian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Himsky CeramicsBrand Builder and Creative EntrepreneurARTS AND CRAFTSJuly 2024 - Today (2 years)Paris, FranceFounder of Himsky Ceramics, a contemporary artisanal ceramics brand inspired by the volcanic and natural landscapes of Indonesia.I created and developed the brand from A to Z, managing all strategic and operational aspects of the project: positioning definition, collection development, brand identity, digital strategy, content creation, e-commerce, and customer experience.This entrepreneurial adventure allows me to put into practice a creative and analytical approach to marketing, combining branding, product innovation, storytelling, and business development.Key achievements:
- Creation and launch of several original collections inspired by Indonesian natural heritage
- Development of visual identity and brand territory
- Design and launch of an e-commerce website
- Development of content strategy and social media presence
- Participation in creator markets and sales events
- Management of the entire product lifecycle, from design to commercialization
- Development of a coherent customer experience online and offline
Curious to discover a brand I imagined and developed from scratch? I invite you to explore the world of Himsky Ceramics on my website himsky.fr/fr. - EM Normandie & EM Léonard de VinciTEACHER MANAGEMENT & DIGITAL MARKETINGEDUCATION AND E-LEARNINGJuly 2024 - Today (2 years)
- Responsible for and lecturer in courses on Digital Brand Management, UX Design, Innovation Marketing, and Digital Communication, as well as general management modules.
- Design of modules and support for MSc and Grande École students in the development of innovative projects and 360° digital strategies.
- Lab Series Global - Estée Lauder CompaniesMARKETING MANAGER BRAND AND PRODUCTSFASHION AND COSMETICSNovember 2022 - February 2024 (1 year and 3 months)Paris, France
- Overhaul of the brand platform with a balance between prestige and a strong scientific narrative.
- Development of a 4-year innovation plan based on an exclusive formulation method for a brand that had suffered from a lack of innovation since the Covid-19 pandemic.
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Education
- GLOBAL DESIGN MASTER IN INNOVATION MANAGEMENT AND INDUSTRIAL DESIGN2012MASTER DESIGN GLOBAL EN MANAGEMENT DE L'INNOVATION ET DU DESIGN INDUSTRIEL