Hilya Aqilah

• • Managed multiple ad accounts simultaneously in fast-paced environments, handling ad spend ranging from $7,000 – $20,000 while maintaining performance efficiency

• • Consistently achieved ROAS 4–8 across campaigns, with peak performance reaching ROAS 28 on top-performing campaigns

• • Conducted in-depth performance analysis (breakdowns, attribution review, and diagnostics) to identify optimization opportunities and scaling levers

• • Produced comprehensive monthly performance reports, delivering actionable insights and strategic recommendations for continuous improvement

• • Collaborated closely on creative direction by providing data-driven feedback to improve ad performance and testing outcomes

• • Worked across multiple platforms including Meta Ads, TikTok Ads, Shopee Ads, Tokopedia Ads, and Lazada Ads

• • Led and managed end-to-end digital advertising campaigns across multiple industries, including fashion, F&B, and e-commerce, while remaining hands-on in building, optimizing, and scaling paid social campaigns

• • Planned and executed structured testing frameworks (creative, audience, and bidding), enabling continuous performance improvement and efficient campaign scaling

• • Optimized multi-channel advertising campaigns to increase lead quality, enhancing customer engagement and boosting overall market competitiveness.

Started as a Data Analyst, collecting and analyzing campaign performance data to generate structured reports and actionable insights

Delivered monthly performance evaluations and strategic briefs to support content and campaign optimization Promoted to Junior Media Buyer, managing paid social campaigns for F&B and fashion brands Executed structured ad campaigns including content testing, monitoring, and continuous optimization Collaborated with senior advertisers to improve campaign performance through data analysis and landing page optimization Gained hands-on experience across multiple advertising platforms and contributed to client growth strategies Extracted and interpreted campaign performance data to adjust media spend allocation, increasing audience engagement across digital platforms.