Freelancer profile translated to English.

Description

Digital project manager specializing in acquisition, CRM, and multi-channel marketing, I support brands in implementing high-performance digital strategies. Expert in managing e-sampling campaigns, marketing automation, and analytics, I optimize customer engagement through innovative solutions. I master tools such as Trello, Monday.com, Jira, Basecamp, Smartsheets, Slack, and Notion for project management, as well as Salesforce, HubSpot, Zendesk, Mailchimp, and Zapier for CRM and automation. On the acquisition and digital advertising side, I use Facebook Ads Manager and Qualifio Manager, and I create impactful content with Canva. Agile and results-oriented, I help you boost your visibility and digital performance!

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ARCADE BEAUTY (ABEO)
Digital Project Manager Europe
May 2021 - March 2024 (2 years and 10 months)
Design and configure innovative and personalized campaigns on Facebook, Instagram, TikTok, and Snapchat, optimally meeting the specific objectives of clients, from the design phase to the delivery of elements.

Manage collaboration between partner agencies and internal teams to ensure methodical execution of projects.

Coordinate the production of attractive visual content to capture attention and strengthen the impact of marketing messages.

Actively support teams in managing resources to ensure a smooth and organized campaign flow.

Optimize the budget allocated to campaigns by identifying cost-effective and innovative solutions.

Automate lead acquisition processes to significantly improve consumer engagement and enhance campaign effectiveness.

Evaluate and readjust advertising strategies based on performance, ensuring optimal results.

Design detailed and visually appealing reports to communicate campaign results to stakeholders.

Write strategic recommendations based on precise analyses, to guide future marketing decisions.
INOVSHOP GROUP
Digital Project Manager
February 2019 - August 2020 (1 year and 6 months)
Evaluate the specific needs of retailers to adapt digital solutions, ensuring optimal and personalized satisfaction.

Lead the onboarding process of retailers to ensure a smooth transition to the use of digital showcases.

Collaborate with multidisciplinary teams to ensure the perfect integration of digital showcases into the client's ecosystem.

Organize strategic technical visits, strengthening relationships with clients through proactive and effective communication.

Design interactive training sessions for users, promoting rapid and smooth adoption of new technologies.

Develop clear and detailed user guides, facilitating self-training for clients on the use of digital showcases.

Support the client with responsive technical assistance, ensuring the proper functioning of digital showcases.

Monitor the performance of digital showcases, continuously improving their operation through appropriate interventions.
MAKE UP FOR EVER LVMH
Education & Digital Learning Assistant
July 2018 - December 2018 (5 months)
Creation and deployment of the e-learning application (LMS) "GET ON STAGE" to train and strengthen the skills of the sales force.

Conduct research on digital educational trends to stay at the forefront of innovation.

Develop interactive digital tools to boost learner engagement.

Design innovative training paths to improve user learning.

Optimize educational content to ensure its relevance and impact.

Facilitate the creation of online learning communities to encourage knowledge sharing.

Support users in navigating learning platforms, thereby improving their satisfaction.

Evaluate the effectiveness of training programs through rigorous analyses.

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Master Programme Grande Ecole
ISC Paris
2019

Other

Hilda A.

Digital Project Manager

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