Freelancer profile translated to English.

Description

With 8 years of experience in managing e-commerce projects and digital performance, I help retail, beauty, and FMCG brands launch, optimize, and scale their digital initiatives — from strategic planning to delivery.

I managed the launch of the first FMCG e-commerce app in Algeria at FADERCO (+25% revenue), coordinated JUMIA Group's global performance strategy (CPO ≤ $2, +10% retention), and managed multi-channel campaigns for pharmaceutical labs and telecom operators.

What I bring concretely: a clear understanding of your KPIs, a prioritized roadmap, smooth coordination between your business units, IT, and marketing teams — and measurable results.

Available remotely or in the Île-de-France region. Response within 24 hours.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Beauty Succès
Sales Manager
FASHION AND COSMETICS
February 2025 - October 2025 (8 months)
93160 Noisy-le-Grand, France
▸ Coordinated the sales-stock-supplier cycle in beauty retail — customer interface, back-office, and management
▸ Analyzed sales through daily dashboards: identified best-sellers, detected stockouts, managed replenishment
▸ Managed commercial KPIs: conversion rate, average basket size, stock alerts — reporting to management
▸ Handled supplier orders, tracked deliveries, checked invoices, and resolved disputes
▸ Provided customer advice & active sales of cosmetic and skincare products — personalized in-store assistance
Inventory Management Order Tracking Budget Monitoring KPI Tracking Sales
FADERCO
E-commerce Project Manager
RETAIL (LARGE RETAILERS)
October 2023 - November 2024 (1 year and 1 month)
Alger, Algeria
▸ Managed the complete launch of the first FMCG app in Algeria — product roadmap, backlog, UI/UX, IT coordination using Agile / Scrum methods
▸ Deployed a multi-channel e-commerce strategy — monitored sales, acquisition, and retention KPIs
▸ Continuously optimized the conversion funnel — A/B tests, journey analysis, redesign of key pages
▸ Coordinated marketing / IT / supply chain — managed dependencies and met project milestones
Results: +25% revenue
• • +7% through customer retention
Agile / Scrum Methodology E-commerce Project Management E-commerce Strategy Conversion Rate Optimization (CRO) Performance Optimization
MAGPHARM Laboratoire
Digital Communication Project Manager
MEDICAL
September 2021 - September 2023 (2 years)
Alger, Algeria
▸ Managed content strategy, social media, and SEO — needs assessment, editorial planning, vendor management
▸ Managed Social Ads campaigns — audience definition, budget allocation, CPA optimization
▸ Monitored performance indicators: visibility, engagement, organic traffic — monthly reporting
Results: +22% visibility
• • +13% engagement
◦ • +7% organic traffic
Social Media Strategist Agile / Scrum Methodology Social Media Advertising Website Design Budget Monitoring