Freelancer profile translated to English.

Description

Executive Leader in Digital Transformation, CRM, and Customer Experience, with 20+ years of international consulting experience. A hybrid profile combining commercial performance (pipeline +€60M, win rate >50%), complex program leadership (30+ major projects delivered), with the ability to structure, negotiate, and win strategic deals from €2M to €25M, while engaging and fostering team and talent development. Recognized for my effectiveness in deal shaping, mastery of Go-To-Market strategies, ability to build lasting C-level relationships, and orchestrate large-scale transformation deliveries in the Retail, Luxury, CPG, Industry, HLS, and Public sectors. Early adopter of AI, user of generative technologies to accelerate business development, optimize RFP responses, improve CRM strategies, and enhance team operational performance.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Deloitte Digital,
Managing Director – Digital & Customer Experience (Sales Executive)
CONSULTING AND AUDITS
February 2023 - Today (3 years and 4 months)
La Défense, France
Pipeline: +€60M generated (including €20M direct) in 18 months. Win rate >50% on opportunities >€2M. Leadership of the complete sales cycle: lead generation → strategy → proposal → negotiation → closing → handover to Delivery. Management of CXO relationships across Retail, CPG, Luxury, Manufacturing, Healthcare, Public Sector. Alliance management: Salesforce, and other vendors, legal & contracting. OSP & Resell France. Structuring of CX/CRM/AI offerings, transformation scoping, business case, and ROI. Leading Bid / Presales / Industry expert teams.
Salesforce Request for Proposal Digital Transformation Commercial Strategy
IBM Consulting,
Associate Director – Salesforce Sales & Delivery Executive
CONSULTING AND AUDITS
May 2018 - January 2023 (4 years and 8 months)
Bois-Colombes, France
Business development in Retail, CPG, Luxury, Healthcare & Transport. GTM Leader Salesforce/Mulesoft: +€15M additional pipe. Responsible for bid management on strategic deals.
Salesforce Commercial Strategy Agile Project Management Consulting CRM
Capgemini,
Principal – Digital Customer eXperience Director
January 2016 - April 2018 (2 years and 3 months)
92150 Suresnes, France
Leadership of Salesforce business development & DCX strategy definition. Significant boost in entity revenue. Bid manager on flagship deals: COVEA: +€25M, ARKEMA: €2.5M, St Gobain: €2M, Europcar: €2M, Air France, Edenred, Michelin, Sodexo: €700K–€1M. Management of Salesforce offerings and partnerships.