Freelancer profile translated to English.

Description

I am a freelance digital acquisition specialist with advanced expertise in Meta Ads (Facebook & Instagram) and Google Ads.

My objective: to transform your advertising budgets into concrete results (qualified leads, sales, measurable growth).

✅ Experience: managing campaigns from €2,000 to €50,000/month for VSEs, SMEs and scale-ups.

✅ ROI-driven approach: continuous optimization to reduce CPL and maximize ROAS.

✅ Strategic vision: implementation of complete acquisition funnels (prospecting + retargeting).

✅ Multi-sectors: e-commerce, education, mobility, construction, data, digital services.

⚙️ What I bring to you:

Audit and structuring of your advertising campaigns

Implementation of high-performance acquisition strategies

Creation & optimization of audiences, campaigns and creatives

Regular monitoring & reporting with actionable recommendations

Optimization of your landing pages to boost conversion

🎯 Results recently obtained:

35% reduction in CPL for a SaaS scale-up

ROAS of x5 on e-commerce campaigns > €20K/month

Generation of +1,200 qualified leads in 3 months for a B2B client

💡 In addition, I can also assist you with:

WordPress & web optimization (experience in creating & redesigning sites)

SEO & tracking (Google Tag Manager, GA4, Pixel Meta, conversion tracking)

👉 My approach: data-driven, creative and results-oriented. If you are looking to scale your campaigns and obtain measurable results, let's discuss it together!

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

WebGrowth Agency
Google Ads Consultant – Acquisition & Growth
December 2024 - July 2025 (7 months)
Management of Google Search, Display and YouTube campaigns for SMEs and scale-ups (budgets €5K to €30K/month).

Implementation of qualified acquisition strategies: choice of keywords, structuring of campaigns, optimization of bids.

Reduction of the average CPC by 28% and improvement of the Quality Score via A/B tests (ads + landing pages).

Generation of +1,200 B2B leads in 3 months with a CPL optimized to -35%.

Weekly reporting with strategic recommendations for scaling.
Google Ads Google Analytics 4 Google Tag Manager Search Ads Display Ads
INNOV Solutions
Meta Ads Consultant
January 2023 - November 2024 (1 year and 10 months)
Management of Facebook & Instagram Ads campaigns for e-commerce and digital services (budgets €3K to €50K/month).

Creation of complete acquisition funnels: prospecting + retargeting + nurturing.

Collaboration with designers/copywriters to produce high-performance creatives (UGC, videos, carousels).

Results: ROAS x5 on an e-commerce campaign > €20K/month and a 40% drop in CPA in 2 months.

Implementation and monitoring of Meta pixels & API conversions for reliable tracking.
Meta Ads Meta Ads Manager Retargeting Conversion API Pixel Tracking
ESENDEO Paris
Digital Acquisition Consultant – Google Ads & Meta
October 2019 - November 2022 (3 years and 1 month)
Global support in digital acquisition: Google Ads + Meta Ads for startups and SMEs.

Implementation of multi-channel campaigns to generate leads and online sales.

Results: +80% of qualified leads in 6 months with a controlled CPL.

Management of cumulative budgets up to €50K/month, ROAS optimization and monitoring of KPIs (CTR, CPA, CAC).

Development of progressive scaling strategies based on performance.
Digital Acquisition Google Ads Meta Ads Performance Marketing Search Ads