About Hichem
French
Native or bilingual
English
Fluent
Experience
- Orange BusinessBusiness Owner - Customer Retention and Revenue Protection - Orange Graduate Program - 3rd placeTELECOMMUNICATIONSAugust 2025 - Today (10 months)Paris, France- Cross-functional management (strategic marketing, operational marketing, data/AI, offer portfolio, sales management teams). Direct report to the CEO of Orange Business France.- Data analysis (PowerBI)- Creation of a data lake to unify all customer data.- Development of a predictive churn model with underlying cause analysis (Dataiku, Machine learning).- Customer segmentation (Dataiku, machine learning).- Personalization of commercial strategy according to customer context (upsell, cross-sell, retention…).- Targeted marketing actions based on segmentation, regulatory compliance, and P&L.
- Orange BusinessAPAC Project Manager - Orange Graduate Program - 2nd placeJuly 2023 - July 2025 (2 years)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Definition of project scope, objectives, and deliverables, in collaboration with all stakeholders.- Development of project plans including schedules, budgets, resource allocation, and risk analysis.- Management of project teams, assignment of responsibilities, and progress monitoring to ensure objectives and milestones are met.- Communication of progress, risks, and issues to stakeholders, with proposed solutions and recommendations when necessary.- Identification of potential risks and development of mitigation strategies to minimize project impact.- Management of the transition from project delivery to operational run.
- OrangeOperational Marketing Manager - Orange Graduate Program - 1st placeTELECOMMUNICATIONSOctober 2021 - June 2023 (1 year and 8 months)Paris, France- Identification of customer trends and needs for updating business priorities for 260 premium clients within the Business DOF entity (Amazon, Chanel, Clarins, Yves Rocher, Savencia…).- Definition, supervision, and coordination of marketing initiatives with business units and channel managers for pipeline feeding; contribution to sales growth of +8.5% in H1 2022 and +2.5% in H2 2022, with a focus on growth drivers (cloud, cybersecurity, digital).- Management of the sales force (45 Key Account Managers and Business Managers): challenges, Business Cup, incentives, seminars.- Commercial targeting with channel managers and organization of professional events with B2B partners (Apple, Amazon, Microsoft, Cisco, Fortinet…).- Regular KPI reporting to the executive committee.- Design and development from A to Z of a marketing platform for the Operations and Professionalization Department of the Business IDF entity, dedicated to sales teams; enrichment through automation (Power Automate, Power Apps) for streamlining time-consuming operational tasks.
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Education
- MEng Technological innovationEcole polytechnique2020• Engineering courses: Applied maths, Image Analysis and Computer Vision, From the Internet to the IoT: Fundamentals of Modern Computer Networking, Advanced topics in AI, Text Mining & NLP, Cloud/Edge Computing, Database Management Systems, Systems for Big Data • Business courses: Strategy and design dynamics (best course & teacher ever), Management of innovation, Sociology of innovation, Innovation case studies, Corporate Finance, Industrial organization • English course: Debating
- Engineering Degree in IT & Big DataECE Paris2018Spécialité Big Data
Certifications
- Project Management Professional (PMP®)PMI2025