Freelancer profile translated to English.

Description

Malt Profile Description

Digital marketing manager specializing in traffic acquisition and performance, I help companies develop their visibility and generate concrete results.

With several years of experience in agencies and digital project management, I work on the entire acquisition funnel: SEO, SEA, and Social Media, with an ROI-oriented approach.

🔍 What I can bring you:

Develop your visibility on Google and social networks
Generate qualified traffic and leads
Optimize your campaigns to maximize your profitability
Structure a coherent and effective digital strategy

💡 My expertise:

SEO: audit, keyword research, technical & content optimization, link building
SEA: Google Ads & Meta Ads (campaign creation, management, and optimization)
Social Media: editorial strategy, content creation, community management and engagement
Performance analysis: KPI tracking, reporting, and recommendations

📈 Results obtained:

+60% organic traffic
CPA halved thanks to advertising campaign optimization

🛠 Tools mastered:

Google Ads, Meta Business Manager, Search Console, SEMrush, Ahrefs, YourTextGuru, 1.fr, Answer The Public, Yooda Insight, CMS (WordPress, Shopify, Prestashop…)

🎯 My method:

A data-driven, results-oriented approach, with clear and transparent support at every stage.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Arabic
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

CCI Meuse Haute marne
Digital Project Manager
RETAIL (LARGE RETAILERS)
May 2020 - April 2026 (5 years and 11 months)
Supporting companies in the digital development of their business. Performance monitoring and recommendations for actions to be taken. Training on communication levers (SEO = natural referencing, SEA = paid referencing, Web communication strategy, content creation, and social media management).
Website creation to improve companies' web visibility and develop their turnover.
SEO SEO Audit Google Ads Communication Strategy Digital Communication
YABAWT
Digital Marketing Officer
E-COMMERCE
November 2018 - September 2020 (1 year and 10 months)
Bordeaux, France
Social media management for the agency and its clients

Management of several social media accounts (B2B & B2C) with a strategy adapted to each target
Creation and planning of engaging content (posts, visuals, editorial calendars)
Writing creative briefs and coordinating with design teams
Community engagement: moderation, responding to comments and messages
Performance tracking and KPI analysis (engagement, reach, growth)
Creation of clear reports and strategic recommendations to optimize results

SEO & SEA Management – Digital Acquisition and Performance

Definition and deployment of SEO & SEA strategies to increase visibility and generate qualified traffic
Strategic keyword research and analysis (search intent, competition, positioning opportunities)
Creation and optimization of SEO content (web writing, page structuring, Hn hierarchy, internal linking)
On-page optimization: tags, titles, meta descriptions, and overall page structure
Creation, management, and optimization of SEA campaigns (Google Ads & Meta Ads)
Management of advertising budgets and continuous performance optimization (CPC, CTR, conversions)
Data analysis and ROI-oriented strategic recommendations

Tools: Google Ads, Search Console, SEMrush, Meta Business Manager, YourTextGuru, 1.fr, Ahrefs, Answer The Public, Yooda Insight.

Results:

+60% organic traffic
CPA halved thanks to SEA campaign optimization
Google Analytics Community Management Digital Communication Google Ads / Meta Ads / LinkedIn Ads SEO