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Hiba ChraibiHC

Hiba Chraibi

Marketing and Customer Relationship Project Manager

€775/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hiba

For 14 years, I have been supporting banking players in theirtransformations**, with proven expertise in **digitalization challenges**, **business process optimization**, and **customer journey and experience improvement.

I have managed andled multidisciplinary project teams(consultants, experts, business, IT), while ensuring thestrategic and operational management of complex projectswith high stakes. My expertise covers the entire transformation cycle:
  • **Strategic scoping**: opportunity study, benchmarking, field diagnosis, roadmap construction, and impact analysis
  • **Design of target journeys and solutions**: modeling, business cases, action plans
  • **Implementation and deployment**: roadmap management, coordination of internal and external stakeholders, risk management, reporting to management, change management

My added value: the ability to connect strategic challenges with field realities, to move projects forward in sensitive contexts, and to deliver sustainable results, while mobilizing teams. Thus ensuring concrete results: measurable improvement in operational efficiency, reduction of customer friction points, productivity gains, and better adoption of new tools.

🤝 I would be delighted to leverage my skills and vision to serve your projects from end to end or to strengthen your teams at key moments.

Looking forward to discussing with you!

  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Fluent

Remote only
Primarily works remotely

Experience

  • WAVESTONE
    Account Manager
    December 2016 - December 2018 (2 years)
    Paris, France
    Account manager - In charge of 6 entities (3.5M€)
    • Constructed the Key Account's business action plan
    • Defined the price and commercial strategy for the account
    • Managed client portfolios, worked on Business development
  • WAVESTONE
    Senior Consultant - Client Relationship management
    January 2017 - Today (9 years and 5 months)
    Paris, France
    Strategic vision & 2030 roadmap – BPCE
    • Conducted the performance assessment in the corporate market
    • Developed the 2023 vision and roadmap

    Open Banking & Customer Journeys – La Banque Postale
    • Implemented a new digital customer journey with a new DSP2 score
    • Optimized client experience (automatization, facematching…)
    • Coordinated different teams and partners

    Client Knowledge & Customer Promise – La Poste
    • Defined client benefits of "La Poste account", ensured effective and consistent communication in all contents, in customer language
    • Constructed web communication & community management plan
    • Managed a team of 3 consultants

    Omni-channel distribution & coordination – La Banque Postale
    • Constructed an omni-channel dashboard & a business tool to manage commercial deployments
    • Set the project's governance and coordinated the client's change management
    • Managed a team of 2 consultants

    Business performance management – La Banque Postale
    • Optimized KPIs, constructed a unique commercial dashboard
  • WAVESTONE
    Consultant - Organisation/Business transformation
    November 2014 - December 2016 (2 years and 2 months)
    Paris, France
    Digital transformation plan – Crédit Agricole
    • Conducted a digitalization study for the headquarters and agencies
    • Detailed an action plan for 10 processes with gains assessment

    Process optimization – Crédit Agricole
    • Set up process diagnostic: timing and resources assessment
    • Constructed target processes, defined KPIs and deployment plan for 2 main processes: new client relationship et housing loans

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Education

  • Master of Finance
    NEOMA Business School
    2011
    Master's Degree in Finance
  • Master of Business
    PLU University
    2009
    MBA Program, Project Management

Skill set

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