About H
Chinese
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Experience
- ISC ParisTraffic ManagerEDUCATION AND E-LEARNINGApril 2021 - November 2022 (1 year and 8 months)Paris, FranceWeb Analytics:- construction of the tagging plan for the website- centralization of data from the website, social networks, and digital campaigns- implementation and configuration of Google Tag Manager & Google Analytics- construction of automated dashboards (Excel, Google Data Studio & Tableau)- analysis of landing pages and conversion paths
- ConverteoWeb Analyst ConsultantCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Paris, FranceMissions:- BPCE* mapping of variables and TMS configuration* writing of the tagging plan and testing of web & app tracking* creation of dashboards and ad-hoc analysis- Europcar
- server side GTM tracking
- GA4 proxification
Internal projects:- optimization of Converteo methodologies for KPI definition- repository of analytics extensions add-ons- cookbook for advanced browser usage- web view tracking via Firebase- data quality methodology- tracking respecting data quality- Contentsquare tracking of the Converteo website
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Education
- Specialization on Coursera, Data AnalyticsGoogle for pros2022Specialisation sur Coursera, Data Analytics
- Master of ManagementISIT2020Master en Management, Marketing international
Certifications
- Tealium EventStream Product CertifiedTealium
- Google Analytics 4 CertificationGoogle