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H GengHG

H Geng

⚡Web analytics | Google & Adobe Analytics

€150/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About H

✅ Looking for a Web Analyst to handle your tracking project?

Hello, my name is Haiqi and I have been working in the web analytics sector for 2 years.

I support my clients on technical tracking projects, data analysis, testing, and dashboard creation.

What sets me apart?
Transparency is at the heart of my service, allowing for better evaluation of results.

Having worked in the education and banking sectors, I adapt to the needs of different sectors and quickly grasp client challenges.

My skills:
❇️ Writing the tagging plan
✳️ Web & app testing
❇️ Tag management & analytics tool configuration
✅ Dashboard creation & ad-hoc analysis

Tools I use:
Google / Adobe Analytics
GTM client side + server side / Tealium

▶️ Available and responsive on: WhatsApp and by email.

Send your project and let's discuss it!
  • Chinese

    Native or bilingual

  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ISC Paris
    Traffic Manager
    EDUCATION AND E-LEARNING
    April 2021 - November 2022 (1 year and 8 months)
    Paris, France
    Web Analytics:
    - construction of the tagging plan for the website
    - centralization of data from the website, social networks, and digital campaigns
    - implementation and configuration of Google Tag Manager & Google Analytics
    - construction of automated dashboards (Excel, Google Data Studio & Tableau)
    - analysis of landing pages and conversion paths
    Google Tag Manager Google Analytics Google Analytics 4 Google Data Studio
  • Converteo
    Web Analyst Consultant
    CONSULTING AND AUDITS
    January 2023 - Today (3 years and 5 months)
    Paris, France
    Missions:
    - BPCE
    * mapping of variables and TMS configuration
    * writing of the tagging plan and testing of web & app tracking
    * creation of dashboards and ad-hoc analysis

    - Europcar
    • server side GTM tracking
    • GA4 proxification

    Internal projects:
    - optimization of Converteo methodologies for KPI definition
    - repository of analytics extensions add-ons
    - cookbook for advanced browser usage
    - web view tracking via Firebase
    - data quality methodology
    - tracking respecting data quality
    - Contentsquare tracking of the Converteo website
    Adobe Analytics Tealium

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Education

  • Specialization on Coursera, Data Analytics
    Google for pros
    2022
    Specialisation sur Coursera, Data Analytics
  • Master of Management
    ISIT
    2020
    Master en Management, Marketing international

Certifications

Skill set (10)

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