Freelancer profile translated to English.

Description

Dynamic and passionate professional in Marketing and Branding, I possess a rigorous, creative, and innovative approach to maximize your brand's performance! My expertise, acquired through various professional experiences as a Marketing Researcher and Brand Manager, allows me to conduct market research, brand diagnostics, and develop impactful strategies to optimize the visibility and impact of your brands.

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Poitiers (up to 50km)

Laboratoire CEREGE,
RESEARCHER IN MANAGEMENT SCIENCES
RESEARCH
October 2023 - March 2025 (1 year and 5 months)
Poitiers, France
• Thesis focused on consumer willingness to pay
• Contribution to the optimization of a brand performance measurement tool, based on consumer perception analysis
Brasserie STAR,
BRAND MANAGER
AGRICULTURE
September 2022 - September 2024 (2 years)
Antananarivo, Madagascar
• Management of brand portfolios throughout their lifecycle, from launch to discontinuation.
• Coordination of the design and launch of new products.
• Analysis of KPIs, field feedback, and customer reviews, identification of reasons for dissatisfaction and areas for improvement.
• Competitive intelligence on product ranges, monitoring of market innovations.
• Design, deployment, and monitoring of communication plans, commercial actions, and associated budgets.
Epique.mg
Marketing Manager
CULTURE
September 2023 - February 2025 (1 year and 6 months)
Antananarivo, Madagascar
Steering the platform's Marketing strategy
Creation of visual identity and graphic charter
Creation of Marketing visuals for various communication channels