Freelancer profile translated to English.
Back to original languageAbout Herve
Hello, I'm Hervé. Bilingual (FR/EN) Head of Growth with over 5 years of experience, I help DTC and B2B brands break through their glass ceilings.
I'm not just a "Media Buyer" who launches campaigns. I act as a strategic partner who aligns Acquisition (Ads), Technical (Tracking), and Retention (LTV) to ensure profitability.
MY VERIFIED RESULTS:
E-commerce Scale:Increased annual revenue from €100K to €1.3M for a supplement brand (x13 in 12 months).
Profitability:x5 ROAS and +60% growth in 3 months for a slimming garment brand.
Optimization:Increased Average Order Value (AOV) from €39 to €55 and conversion rate from 1.5% to 4.5%.
WHAT I DO FOR YOU:
1. Paid Acquisition (Meta & Google Ads)
Account audit and restructuring for scaling.
Creative Strategy: Creation of briefs (Hooks/Angles) and rapid testing frameworks.
Campaign management: Search, Shopping, Performance Max, Facebook & Instagram Ads.
2. Tracking & Data (The Foundation)
Meta Conversions API (CAPI) setup to bypass iOS14 (Match Score > 8/10).
Google Analytics 4 (GA4) and Google Tag Manager (GTM) configuration.
3. Retention & CRO
Emailing Strategy (Klaviyo) to maximize LTV.
Conversion rate optimization (UX, Bundles, Upsells).
WHY ME?Dual expertise in Creative (Strategy, Marketing Angles) and Technical (Server Tracking, API). I speak the language of your developers and your customers.
Available for one-off missions (Audit/Setup) or monthly support.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TAMARK-MediaHead of Growth FreelanceSOCIAL NETWORKSJuly 2020 - Today (6 years and 1 month)Île-de-France, France1. Paid Acquisition (Meta & Google Ads)Account audit and restructuring for scaling.Creative Strategy: Creation of briefs (Hooks/Angles) and rapid testing frameworks.Campaign management: Search, Shopping, Performance Max, Facebook & Instagram Ads.2. Tracking & Data (The Foundation)Meta Conversions API (CAPI) setup to bypass iOS14 (Match Score > 8/10).Google Analytics 4 (GA4) and Google Tag Manager (GTM) configuration.3. Retention & CROEmailing Strategy (Klaviyo) to maximize LTV.Conversion rate optimization (UX, Bundles, Upsells).
- Solyda FranceSales RepresentativeFebruary 2018 - July 2019 (1 year and 5 months)Paris, France• Identification and outreach of B2B prospects via Cold Calling • Needs discovery appointment setting• Closing• KPI reporting in CRM (BeCLM)• Analysis of solution compliance with GDPR, DDA, LAB regulations.• Analysis of solution compliance with client needs.
- Solyda FranceSales RepresentativeMarch 2017 - July 2019 (2 years and 4 months)Paris, France• Identification and outreach of B2B prospects via Cold Calling • Needs discovery appointment setting• Closing• KPI reporting in CRM (BeCLM)• Analysis of solution compliance with GDPR, DDA, LAB regulations.• Analysis of solution compliance with client needs.
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Education
- Master of BusinessIPAG Business School2018Master of Business Administration - MBA, Energy and Sustainable Development
- Training session intermediation, Negotiation, FinanceSDA Bocconi Business School2019training session intermediation, Negoce, Finance