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Hervé P.HP

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Freelancer profile translated to English.
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About Hervé

I don't just manage tasks, I propel fashion brands into the era of AI and circularity.

Founder of Tendance Eko, I've spent the last two years merging the nostalgic aesthetic of the 90s with the imperatives of the future: eco-responsibility and artificial intelligence. Whether you are a fashion brand seeking authentic storytelling or a startup needing an e-commerce structure (HubSpot, SEO, Logistics)
What I deploy for you:

Content Strategy: Creation of a strong visual and editorial identity
(TikTok, Instagram, Blog).

Product Development & R&D: Technical expertise in textiles (sublimation) and value chain optimization.

E-commerce Management: UX Audit, SEO Management, and Sales Automation via HubSpot.

Vision 2026: Integration of AI into your design processes to reduce environmental impact (Oxford/Wageningen Training).

I work in Full Remote with meticulous precision and an international culture (bilingual English/French).
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • URBAN FLOW LABS x LABO DU FLUX URBAIN STORY 2.0
    Director of Cultural Analysis & Content Strategist
    SOCIAL NETWORKS
    October 2025 - Today (8 months)
    35510 Cesson-Sévigné, France
    Quality and Sustainability Assurance: Implemented the "Lab" to conduct detailed quality tests on materials, cuts, and printing techniques (screen printing, DTG, sublimation). The objective is to promote sustainability against fast fashion. Market and Trend Analysis: Conducted continuous exploration of evolving urban trends and their resurgence, providing detailed analysis to compose authentic streetwear looks.
    Branding Content (Digital & Marketing) Web Marketing Strategy, Social Media, Marketing, Communication Strategy, Project Management English Blog Post Writing
  • Tendance Eko
    Founder Tendance Eko & R&D Project Manager
    November 2023 - Today (2 years and 7 months)
    35510 Cesson-Sévigné, France
    Definition of clear and measurable objectives, aligned with the company's vision. In-depth identification and analysis of the target market, competitor research, and selection of appropriate online sales channels.
  • L&M et Associés
    Eco Ambassador Animator
    August 2024 - December 2024 (4 months)
    Rennes, France
    Conduct staffing surveys or polls, Raise user awareness about sorting and recycling, waste reduction to boost performance, Support change (extension of sorting instructions, implementation of incentive-based pricing, change in collection method or frequency, etc.) Distribute collection bins, raise residents' awareness door-to-door about sorting food waste and provide a pre-collection kit for public events, Report on field mission to supervisors.

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Education

  • Design, Science and Value in a Sustainable Clothing Industry, Sciences de l'Environnement et Économie Circulaire de la Mode
    Wageningen University & Research
    Design, Science and Value in a Sustainable Clothing Industry, Sciences de l'Environnement et Économie Circulaire de la Mode
  • AI in Fashion Design, Intelligence Artificielle appliquée au Design de Mode Durable
    Oxford Home Study Center OHSC
    AI in Fashion Design, Intelligence Artificielle appliquée au Design de Mode Durable

Skill set

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