Freelancer profile translated to English.
Back to original languageAbout Hervelyne
In the hospitality and lifestyle sectors, many brands and venues offer a truly high-quality experience… but their online presence does not reflect this level of requirement.
- Inconsistent visual identity across platforms
- Potential clients who do not immediately understand the offering
- Unclear or outdated websites
- Missed opportunities without even realizing it
The problem is usually not the quality of the project.
It's how it's perceived online.
I create visual identities and websites for hospitality and lifestyle brands.
My work consists oftransforming a real quality experience into a clear, credible, and effective online presenceto generate more leads and conversions.
I intervene to bring back structure and consistency:
clarify the offering and brand universe to make the experience immediately understandable online
Before going freelance, I spent several years inweb project management, particularly on e-commerce platforms and projects related to hospitality and F&B.This experience gave me a concrete understanding of on-the-ground constraints: lack of time, operational challenges, multiple stakeholders.
Today, I bring acreative yet structuredapproach: understanding the real context of the project, simplifying decisions, and producing reliable deliverables over time.
French
Native or bilingual
Can work on-site
Noyelles-Godault (up to 30km), Lille (up to 30km), Lens (up to 30km), Hénin-Beaumont (up to 30km), Arras (up to 30km)
Experience
- Cafés MéoWeb Project ManagerAGRICULTURESeptember 2021 - Today (4 years and 11 months)La Madeleine, FranceManaged 4 websites (B2B + 3 e-commerce) with a clear objective: performance and lead generation.→ SEO optimization in collaboration with external teams (+15 positions on strategic keywords)→ Conversion improvement (UX, site structure, customer journey)→ Content integration and creation as a continuous thread with various communication channels (Social Media, web, retail media)→ Technical and functional testing of new featuresInterface between business and technical teams, I manage projects from A to Z with a results-oriented approach, focusing on ROI and operational efficiency.
- Agence croquanteCommunications AssistantTELECOMMUNICATIONSApril 2021 - June 2021 (2 months)Béthune, FranceParticipated in the implementation of communication strategies for various clients: content creation, social media management, and marketing campaign support.Contributed to the creation of visual and digital materials, in line with brand identity and defined objectives.
- Auchan RetailUX/UI Design AssistantAGRICULTUREFebruary 2020 - March 2020 (1 month)Villeneuve-d'Ascq, FranceParticipated in the design and improvement of digital interfaces: creation of mockups (wireframes, prototypes) and optimization of user experience.Collaborated with product teams to design more intuitive, fluid journeys centered on user needs.
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Education
- DUT MMIIUT DE LENS2021Formation polyvalente en web : design, développement, communication digitale et audiovisuel. Acquisition de compétences en création de contenus, UX/UI, intégration web et gestion de projets digitaux.
- Professional Degree in Web CreationIUT DE LENS2022Spécialisation en conception de projets web : Design graphique, UX/UI design, gestion de projet, SEO et stratégie digitale. Formation orientée pratique avec réalisation de projets concrets et collaboration avec des professionnels.