Freelancer profile translated to English.
Back to original languageAbout Herve
I create and manage local visibility strategies for VSEs and artisans, combining storytelling, physical print or OOH communication, digital, and partnerships to generate concrete results.
Independent consultant in local visibility and territorial communication, I support VSEs, artisans, and tourism stakeholders in the Périgord region to enhance their offerings, develop their notoriety, and reach their customers through storytelling, editorial content, and local partnerships.
With over 20 years in sales and marketing, and more than 10 years of experience in publishing, digital marketing, and advertising sales, I transform local visibility into concrete and measurable opportunities.
French
Native or bilingual
Can work on-site
Périgueux (up to 50km)
Experience
- E-Perigord -révelez votre singularitéFounder & Local Visibility Consultant - www.e-perigord.frCONSULTING AND AUDITSAugust 2023 - Today (2 years and 10 months)Périgueux, FranceCreation and development of a platform to showcase local actors in the Périgord region, with a focus on VSEs, artisans, bed and breakfasts, and tourism businesses.• Editorial strategy and territorial storytelling: conception of content and highlighting of local businesses on the web and social networks.• Business development and partnerships: prospecting economic actors to enhance their offerings and create local synergies.• Advertising sales and visibility: creation and sale of digital and print advertising materials, management of local campaigns.• Project coordination and network management: supporting local actors in their communication and implementation of collaborative actions.Creation of a recognized service offering, with solid local partnerships and a growing audience on social networks.
- Petit FutéPublishing Manager – Redesign and enhancement of a territorial travel guidePUBLISHINGJanuary 2020 - January 2023 (3 years)Périgueux, FranceManagement of the editorial relaunch of an emblematic tourist guide.• Formation and coordination of a new editorial team,• Content redesign and article writing (accommodations, heritage, gastronomy, crafts, culture, itineraries),• Database update and consistency of editorial identity,• Commercialization of advertising inserts with economic and institutional actors,• Development of local partnerships to enhance the guide's visibility.Distribution of a modernized publication, better rooted in its territory and more attractive to both readers and advertisers.
- PYRAT.NETMarketing and Sales Development Officer – Web solutions and digital communicationDIGITAL AND ITJanuary 2014 - January 2019 (5 years)Dordogne, FranceParticipation in the development of an agency specializing in the creation of accessible websites, secure intranet management, and digital communication solutions.• Development of marketing strategy and commercial prospecting,• Structuring of the offering and market expansion (Geographic: Europe, Middle East, Polynesia and sectoral, VSEs and SMEs in addition to associations),• Local visibility actions and communication partnerships,• Contribution to team growth (from 1 to 5 employees, including apprentices and interns from engineering schools).The company benefited from a renewed and strengthened local reputation and the development of a diverse client portfolio.
Recommendations
Be the first to recommend Herve
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Mastery of quality in web projects – n°KGVIA2OPQUAST2018Maitrise de la qualité en projet web – n°KGVIA2
- Management of individual enterpriseCCI Dordogne2008Gestion de l'entreprise individuelle