Freelancer profile translated to English.
Back to original languageAbout Herveline
Do you have a niche B2B topic?
The kind that ties your prospects' brains in knots before they even read the second line?
Good news: that's exactly my playground.
I help youtransform your expertise into clear, credible, and visible content that strengthens your positioning and attracts the right prospects💡
Freelancing since 2016, I support you, for a one-off need or long-term, from editorial strategy to production:
✅ Editorial Strategy
✅ White papers, articles, and B2B expert content
✅ Client, executive, or expert interviews
✅ SEO/GEO Optimization
✅ LinkedIn Community Management
My track record: dozens of articles, newsletters, interviews, and white papers in the tech, industry, and innovation sectors in particular. And even a book published by Eyrolles: "Huawei: A Chinese Success Story"
Some recent results:
→ +36% LinkedIn follower growth for a B2B HR startup in 9 months
→ 80+ qualified leads via articles and white papers for a tech company in 6 months
In parallel, I host the podcast "La petite voix" (2 million listens) because I sincerely believe that a well-told story always finds its audience 🎙️
Including yours.
Shall we talk about it?
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceContent ManagerDIGITAL AND ITApril 2016 - Today (10 years and 4 months)Lyon, FranceFreelancing since 2016, I support my clients, startups and SMEs, in their digital marketing. I have developed a specialization in B2B content, in all its dimensions.Specifically, here's what I can do for you:- Editorial strategy. Because without a vision, there's no horizon.- Content creation: white papers, articles, interviews, newsletters, podcasts, etc.- Community management: it's one thing to have good content, it's another for it to be seen.✅ Some references:- Agencies: Hub Institute, Loyalty Company, MMC Consulting, Leap Frog- IT: Isoskele, Cabestan, Marketshot- Startups: Smart Traffik, Neo-nomade, Supergenerous- International clients: Marais Laying NZ, Frogs in NZ, OSS Group✅ Some of my achievements- Fifteen B2B white papers written and promoted- A corporate book published by Eyrolles in 2019- A podcast, "La petite voix," in the ACPM Top 100A true "digital nomad," I worked from New Zealand for 3 years. I returned to my village in Beaujolais at the end of 2021. I now work for French and Anglo-Saxon clients.
- Loyalty CompanyCommunications ManagerDIGITAL AND ITJuly 2009 - March 2016 (6 years and 9 months)Limonest, FranceCommunications Manager at Loyalty Company, I built and deployed the group's communication policy from 2010 to 2016. With a content-driven strategy, I enhanced the group's expertise, drawing on market developments while orchestrating message activation.Web, Press Relations, Events, Publishing, Advertising, Internal Communications... I used all levers to attract the attention of marketing professionals and convert them into future clients.My luck? When I took office, the agency had never communicated before, convinced that they needed to have something to say before showing themselves. I therefore drew on rich reflection and experience in a rapidly changing market.
- Office de tourisme de FlaineCommunications ManagerTRAVEL AND TOURISMMarch 2007 - December 2008 (1 year and 10 months)- Development and management of communication tools: brochures, magazine, website management, newsletters- Organization of a Ski Cross World Cup event: sponsor prospecting, event communication management with 200 articles and 15 TV appearances- Press Relations: writing weekly announcements, organizing press trips- Selection, negotiation, and management of service providers: graphic designer, printer, PR agency, web agencyAnnual budget of €200KSome achievements: a magazine produced in 2 months, €40K obtained from sponsors, 50 journalists received.
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Education
- Certificate of Advanced EnglishUniversity of Cardiff2005
- Bachelor's Degree in Press and Public RelationsIICP (International Institute of Communication of Paris)1998
Certifications
- Social Media Marketing CertificationHubspot Academy2020
- Content Marketing CertificationHubspot Academy2020