Freelancer profile translated to English.
Back to original languageAbout Herve
Hello,
Expert in strategic and operational marketing and business development in the United States, within the EMEA and Oceania regions, I have over 15 years of experience in managing FMCG, OTC, and Dermo-cosmetic brand portfolios and directing 360° plans.
Agile, benevolent, rigorous, and curious, I offer my services to help you, among other things, optimize your product portfolio, develop your online and point-of-sale presence, optimize your sales force, reduce your costs, plan your activities, and identify new growth opportunities.
Examples of achievements:
- Relaunch of brands in France and the EMEA region - Galderma / Pharmaceutical Lab
- Manufacturing and launch of brands in the Maghreb - GSK / Pharmaceutical Lab
- Regional rationalization of product portfolios - BIC / Consumer Goods
- Development of new commercial agreements - Galderma / Pharmaceutical Lab
- Digitalization of pharmacy commercial agreements - Galderma / Pharmaceutical Lab
- Restructuring of the Consumer Business Unit - Galderma / Pharmaceutical Lab
- Creation / restructuring of the marketing department - BIC / Consumer Goods
- Closure / relocation of the Export office - GSK / Pharmaceutical Lab
- Implementation of Business Plans in the EMEA region - Galderma / Pharmaceutical Lab
- Crisis management and communication - Galderma / Pharmaceutical Lab
Do not hesitate to contact me to discuss your needs and expectations.
Sincerely,
Hervé FEREC
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- IndépendantTransition Manager / Part-time ManagerFebruary 2022 - Today (4 years and 4 months)Paris, France- MARKETINGDirection of national and international marketing plans, product launches, communication plan development of several million euros, implementation of digital strategy- SALESManagement of sales strategy, implementation of sales policy and category approach- FINANCEConduct, control and improvement of the income statement- MANAGEMENTOrganizational transformation, collaborative leadership, identification and development of talent
- IndépendantTransition Manager / Part-time ManagerFebruary 2022 - Today (4 years and 4 months)Paris, FranceRelay missionMarketing StrategyProduct LaunchesTeam ReorganizationBusiness Development
- GaldermaBusiness Unit Head Consumer FranceJanuary 2017 - January 2022 (5 years)Paris, France. Implementation of the marketing strategy and sales policy in France• P&L responsibility and departmental budget management• Development of the digital transformation of brand communication• Management and development of an internal team of 4 people and an external team of 25 peopleAchievements: - 360° relaunch of the Cetaphil brand and sales improvement of +30% in 1 year. Improvement of the division's profitability by +25 points in 3 years
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Education
- DiGiTT Certification, Community Management26 Academy2021DiGiTT Certification, Community Management
- Master of Business Administration (MBA), E-Commerce/Electronic Commerce, E-Commerce/Electronic CommerceESG Management School2013Master of Business Administration (MBA), E-Commerce/Electronic Commerce, E-Commerce/Electronic Commerce