Hervé De Wilde

For 10 years at Big Success, I held a 360 creative role. I designed impactful visuals for social media, created motion design, and most importantly, I became an advertising director. I edited films, initiated creative brainstorming sessions, and created storyboards that brought TV, radio, display, and digital campaigns to life. My role was to touch everything, blending creativity, strategy, and execution for diverse and exciting projects.

For 4 years at Lagardère, I worked as a senior graphic designer and UX designer, diving into the heart of digital creation for prestigious brands. I designed elegant showcase websites, impactful banners, and YouTube pre-rolls, blending design and animation to enhance each campaign. My work involved consistently adapting visual identities for luxury, cosmetic, and even pharmaceutical brands. I had the privilege of collaborating closely with ELLE magazine, creating digital content that respected the brand's DNA while exploring innovative UX solutions. This experience allowed me to combine creativity and rigor, giving me the ability to design immersive digital experiences aligned with the expectations of demanding brands, and to deliver projects where every pixel counts.

For one year within the Dromadaire group, specialists in virtual greeting cards, I honed my animation skills with After Effects, creating memorable visuals. I explored the art of framing and editing, fully utilizing the studio to manipulate cameras and lighting. Each project was a challenge to connect with the viewer, by imagining cards that convey sincere emotion and encourage sharing. This experience offered me complete immersion in production, allowing me to combine creativity and technique, while refining my ability to design impactful messages that resonate with the audience.