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About Hernando

I am a professional in operations management and business development, specializing in helping B2B organizations structure, optimize, and scale their operations to achieve sustainable growth and profitability.

I bring expertise in connecting strategy, operations, and commercial execution, enabling expanding companies to transform strategic objectives into measurable results. I have led multidisciplinary teams, managed high-impact projects, and supported operational reorganization processes, efficiency improvements, and the opening of new business opportunities in corporate and regional environments.

My approach begins with analyzing the operational and commercial model to identify gaps, optimize processes, and align resources, indicators, and teams towards clear growth goals. I work particularly with organizations that need to organize their operations, strengthen their structure, or scale services without unnecessarily increasing costs.

I have participated in business unit management, KPI implementation, budget control, strategic alliance development, and structuring value propositions for B2B markets.

Among the projects I typically lead are:
• Optimization and redesign of operational and commercial processes.
• Development and expansion of new businesses.
• Implementation of monitoring models and performance indicators.
• Operational structuring for agencies, startups, and growing companies.
• Management and coordination of multidisciplinary strategic projects.

I am characterized by a practical, results-oriented vision, combining strategic thinking with operational execution to generate real impact on productivity, efficiency, and business growth.
  • Spanish

    Native or bilingual

  • Italian

    Conversational

  • English

    Basic

Can work on-site
Santafe de Bogotá (up to 50km)

Experience

  • LA GALLERA
    GENERAL ACCOUNTS DIRECTOR
    January 2025 - Today (1 year and 5 months)
    Lead Strategic Planning. Participation in Primary and Strategic Committees. Achievement of Objectives and Indicators. Direction of New Projects, Accounts, and BTL Teams. Optimization and Implementation of Processes in the Areas under charge. Establish and Manage Budgets, Control Expenditures and Profitability of Clients and Projects. Ensure Efficient Use of Teams. Hire and Manage New Personnel for the Areas under charge and Guarantee Continuous Learning for Each Team.
    Management and Operations Administration and Control Marketing and Community Leadership of Multidisciplinary Teams Process Optimization
  • RC/FARÍAS
    HEAD OF OPERATIONS
    January 2022 - January 2025 (3 years)
    Leading Strategic Planning. Participation in Primary and Strategic Committees with Partners. Creation, Optimization, and Implementation of Processes (Methodologies-Policies-Protocols-Tools) in All Agency Areas and Comprehensive Operations Management Ensuring Achievement of Objectives and Indicators. Direction of Planning, Accounts, BTL, Creative, and Administrative Support Teams, Hiring, and HR. Establish and Manage Budgets, Control Expenditures and Profitability of Accounts and Projects. Ensure Efficient Use of Teams. Hire and Manage New Personnel for the Areas under charge and Guarantee Continuous Learning for Each Team.
  • SUYO COLOMBIA
    OPERATIONS MANAGER
    January 2019 - January 2022 (3 years)
    Direction, Leadership, Planning, and National Strategic Development in Services (Production), Commercial, Marketing, Customer Service, and Administrative Support areas. Drive Production, Sales, and Marketing Initiatives to Meet Objectives and Goals. Establish and Manage Budgets, Control Expenses, and Ensure Efficient Use of Resources. Hire and Manage New Personnel for the Areas under charge. Control and Development of Processes and Efficiencies. Management and Control of New Public and Private Partnership Openings.

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Education

  • ITALIAN
    Istituto Italiano di Cultura
    2005
    ITALIANO
  • SECONDARY
    Instituto Diversi cado Albert Einstein.
    1999
    SECUNDARIA

Skill set

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