Freelancer profile translated to English.

Description

I am Hernan Ainsa, a UX/UI Designer with experience in UI Development and years working in IT companies. Based in Rosario, Argentina.

I am dedicated to transforming complex business challenges into intuitive and functional digital experiences. My background in companies focuses on the complete product lifecycle, using various strategies from research (Discovery) to final implementation.

I apply Design Thinking and UX principles to create user-centered solutions, and simultaneously leverage my Front-End knowledge (React, Webflow, UI Development) to ensure fluid communication with the technical team, guaranteeing a viable, scalable, and performance-optimized visual design.

I am seeking challenging projects in startups and IT companies that want to benefit from an experienced perspective and an eye for web or interface design, ensuring that the final product not only looks amazing but also functions flawlessly.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

OZ Digital Consulting
Sr. UX/UI & Product Designer – Consultant
May 2017 - March 2025 (7 years and 10 months)
Rosario, Argentina
Led end-to-end design on multiple projects, working on web, mobile, AR, and TV app products and MVPs. Collaborated with PMs, developers, and marketing teams, ensuring alignment between user needs and business objectives. Conducted stakeholder interviews and user research, transforming insights into MVPs with prioritized core functionalities, which improved usability and adoption. Created and maintained design systems and style guides, optimizing handoff efficiency with development. Created wireframes, prototypes, and high-fidelity mockups (Figma, Adobe XD), with validations that guided product decisions.
Figma User Experience Design User Interface Design React.js Design Thinking
Globant
Web UI Developer
March 2010 - May 2017 (7 years and 2 months)
Rosario, Santa Fe Province, Argentina
Developed responsive and accessible web applications with HTML5, CSS3, JavaScript, and jQuery. Worked in agile environments with multidisciplinary teams. Deepened knowledge in SEO, early Front-End frameworks like Angular.js and Jquery, accessibility standards, and performance optimization.
HTML/CSS/JS jQuery SEO Accessibility Scrum
ciudadEsférica
Visual Designer & Front-End Developer
TRAVEL AND TOURISM
January 2008 - January 2025 (17 years)
Rosario, Santa Fe Province, Argentina
Occasional freelance projects for the ciudadEsferica studio, focused on: web design, front-end development, and photography. For clients in Argentina, such as John Deere, Holy Beer hotel, and the government of Santa Fe.

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Tertiary Degree
ISCV Rosario
2008
Título terciario
Professional Scrum Product Owner I (PSPO I)
Scrum.org
2024
Professional Scrum Product Owner I (PSPO I)

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Hernán Ainsa

Senior UX/UI Designer – Consultant

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