Freelancer profile translated to English.
Back to original languageAbout Herminie
Hello, I'm Herminie, a brand designer specializing in the creation of strategic visual identities.
I support brands, whether they are launching or already established, that wish to clarify their image, structure their universe, and establish a strong and coherent presence.
↘︎ My work is not just about creating a logo. I design complete visual identities conceived as systems, capable of expressing themselves across all brand touchpoints: digital, print, packaging, or space.
Each project begins with a strategic phase to understand the brand's vision, positioning, and universe.
This is the foundation that then allows for the creation of a clear, recognizable, and lasting visual identity.
What I can design for you:
★ Brand strategy
★ Visual identity (logo, colors, typography, graphic system)
★ Art direction
★ Print & digital materials
★ Packaging
★ Website
★ Content creation
The goal:
→ to help you build an image that lives up to your project, coherent, professional, and differentiating.
If your image no longer reflects your business, or if you want to lay solid foundations from the start, I would be delighted to discuss it with you. 🦋
French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic
Can work on-site
Lyon (up to 50km), Chamonix-Mont-Blanc (up to 50km), Genève (up to 50km)
Experience
- Ashel StudioGraphic Designer & Brand DesignerARTS AND CRAFTSOctober 2021 - Today (4 years and 10 months)Lyon, FranceI support brands in the creation and evolution of their visual identity. I am involved in the entire process, from strategic thinking to the implementation of materials.My missions:→ Analysis of the brand's positioning and its environment→ Strategic framing (vision, message, differentiation)→ Conception of creative directions and visual universes→ Creation of complete visual identities (logo, colors, typography, graphic system)→ Adaptation to various media: print, digital, packaging→ Conception and design of websites→ Creation of visual contentI work with brands that are already established or in development, on projects requiring both strategic thinking and graphic execution. 🦋
- Voyages SNCFInternal Communications AssistantTRANSPORTATIONSeptember 2019 - September 2021 (2 years)Lyon, France→ Graphic Design: Creation of print and digital communication materials (news, branded documents, digital screens, brochures, flyers) in compliance with SNCF's brand guidelines.→ Digital: Management of customer interactions via the Q&A platform, handling requests, and follow-up.→ Writing: Creation of content adapted to the media and target audiences.→ Video Editing: Production of short formats to support internal and external communication.This experience led me to work in a structured environment with multiple stakeholders, allowing me to develop rigor, organization, and adaptability. I also participated in standardizing communication materials and was proactive in creating and improving content.
- Jardin et SaisonsCommunications and E-Marketing AssistantE-COMMERCESeptember 2018 - June 2019 (10 months)Messimy, FranceDuring this experience within a family business, I participated in the development of the brand's overall communication with a very versatile approach.→ Video editing, particularly product tutorials designed to assist with usage and promote the offering.→ Social media management (community management), content creation and publication.→ Creation of print graphic materials (flyers) and digital materials (website visuals).→ Content writing: product descriptions, blog posts.→ Newsletter design and sending.→ Website optimization (SEO) participation.This experience allowed me to develop a cross-functional view of communication, working on content, design, and distribution. Working in a small team also led me to be autonomous, responsive, and proactive on a daily basis.
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Education
- Master Manager of CommunicationSup de com2021Communication 360° : - Graphisme, - Rédaction, - Stratégie de communication
- Bachelor in Communication ManagementSup de com2019• Grahisme • Stratégie de communication
Certifications
- Google Ads Measurement CertificationGoogle2021
- Google Ads Search Advertising CertificationGoogle2021