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Hermine SavaryHS

Hermine Savary

Senior CRM Marketing Communication Project Manager

€560/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hermine

Creative, collaborative, and passionate about luxury marketing and retail; customer relationship management, as well as communication strategies.

With over ten years of experience in high-level retail and marketing, I can quickly adapt to your diverse challenges and needs.

- Brand | Communication | Influence | Partnerships, particularly B2C in the retail sector

- Marketing | Acquisition | Conversion | Loyalty in B2B and B2C
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Aubade Paris
    International Senior Omnichannel Marketing Manager
    August 2021 - Today (4 years and 10 months)
    Paris, France

    - Designing, managing and deploying the marketing and communication strategy for commercial operations and seasonal collaborations
    - Supporting the Brand manager in the development of future collaborations
    - Ensuring the successful deployment of marketing campaigns, anticipating blockages and meeting deadlines
    - Leading marketing, ecommerce and retail projects for omnichannel customer experience operations
    - Responsible for the production and maintenance of a seasonal marketing plan in partnership with all marketing departments (CRM, social media, VM, trade)
    - Coordinating the teams for the deployment of the marketing plan
    - Managing of photo shoots for AW22 and SS23
  • Aubade Paris
    International CRM and Social Media Manager
    February 2021 - August 2021 (6 months)
    Paris, France

    - Defining and driving omni-channel client strategies for B2C and B2B optimizing acquisition, retention and marketing plan for Europe
    - Conceiving, creating and deploying the loyalty program of the brand
    - Developing clienteling strategy and top clients experience
    - Briefing and following up of e-marketing campaigns and management of retail campaigns
    - Managing, monitoring of key clients KPIs and sharing with top management
    - Working collaboratively with key partners : e-commerce, retail, IT and external partners
    - Defining and driving of the social media strategy
    - Managing a team of two persons
  • Chateau de l'Epinay
    Client Experience Manager
    June 2020 - November 2020 (5 months)
    Angers, France
    The Château de l'Epinay is a beautiful Hotel, Spa, Restaurant in Anjou which advocates a reduction of the ecological footprint, and a more eco-responsible development.
    - Customizing client relations to ensure clients' stays are in line with our brand image and expectations
    - Identifying means of increasing productivity and efficiency within the front desk team
    - Responsible for ensuring that diary management is effective and in line with strategy
    - Demonstrating excellent creative skills to provide innovative set-ups, menus and functions for groups
    - Developing the Events branch

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Education

  • Master of Management
    IÉSEG School of Management
    2013
    Master in Management, Marketing
  • Marketing Thesis, Marketing
    IÉSEG School of Management
    2012
    Marketing Thesis, Marketing

Skill set (10)

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